Senior Analyst SEO Technology Job at Home Depot in Atlanta

Position Purpose
The Sr. Analyst SEO Content Operations is responsible for driving organic growth, foot traffic, and discoverability for The Home Depot across the local search landscape (including Google Maps, Apple Maps, local directories, and AI-driven search engines). In this role, the Sr. Analyst will leverage SEO, GEO, and local search best practices to audit, optimize, and scale our local listings ecosystem. The Sr. Analyst will lead content enhancements and optimize data pipelines to improve visibility for thousands of retail locations. This role requires seamless coordination with internal business teams, engineering partners, and third-party location management vendors.

Key Responsibilities

20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.

10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.

25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.

15% Reporting & Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.

30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.

Direct Manager/Direct Reports

This position reports to Manager SEO Technology

This position has 0 direct reports.

Travel Requirements

Typically requires overnight travel 5% to 20% of the time

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications

Excellent written and verbal communication skills

Prior experience with enterprise-level SEO and GEO, preferably in an e-commerce environment, focusing on industry accepted best practices

Experience with enterprise-level SEO and GEO content creation and editing

Working knowledge of Microsoft Office Suite and presentation software (e.g., Microsoft PowerPoint)

Ability to work independently and manage multiple priorities simultaneously

Demonstrated ability to collaborate and work effectively with cross-functional teams

Experience with Local SEO tools, such as Google Business Profile and Apple Maps

Experience with AI tools, such as Gemini and Copilot

Experience with enterprise-level SEO tools, such as Google Search Console, Lumar, BrightEdge, etc.

Experience with analytical tools, such as Google Big Query, Customer Journey Analytics, Tableau, etc.

Strong project management skills with experience with project management software, such as JIRA, Confluence, and Trello

Proven track record with successfully advocating for SEO, prioritizing work in a highly matrixed environment, and measuring the impact of optimizations

Strong analytical skills with the ability to analyze large amounts of data to identify insights and take action

Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education

The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED

Minimum Years of Work Experience

3

Preferred Years of Work Experience

3

Minimum Leadership Experience

None

Preferred Leadership Experience

None

Certifications

None

Competencies

Decision Quality

Collaborates

Drives Engagement

Ensures Accountability

Plans and Aligns

Communicates Effectively

Customer Focus

Drives Results

Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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