Deputy Chief Marketing Officer

Deputy Chief Marketing Officer

Tully Rinckey PLLC

Latham, NY

Base Salary: $100,000 - $130,000 per year based on experience

Tully Rinckey PLLC is a full-service law firm with offices across the country, known for its employee‑first culture, dedication to client service, and rapid growth, consistently earning a spot on the INC 5000 list of America’s fastest‑growing companies.

We are seeking a strategic and results‑driven Deputy Chief Marketing Officer to join our management team. The ideal candidate will bring strong digital marketing expertise, leadership experience, and a proven ability to execute integrated marketing and business development strategies in a fast‑paced professional services environment.

Duties & Responsibilities:
In this role, the Deputy Chief Marketing Officer will lead the firm’s marketing, digital strategy, and business development initiatives while supporting overall brand growth and revenue generation. You will:

Develop and execute the firm’s integrated digital marketing strategy, including web development, SEO/AEO/GEO, social media, video, email marketing, and PPC campaigns to drive lead generation and revenue growth

Oversee business development strategy in collaboration with equity partners, managing partners, and practice area leaders to expand client relationships and generate new business opportunities

Lead content development and review processes to ensure consistency and quality across all published materials, including articles, attorney bios, newsletters, advertisements, and firm collateral

Manage marketing, media, and public relations initiatives to strengthen brand positioning, support firm growth objectives, and expand visibility across practice areas and markets

Identify, develop, and manage RFP responses and strategic marketing opportunities while ensuring alignment with firm goals, budgets, and performance metrics

Support firm leadership by serving as acting CMO when required and assisting with high‑level strategic projects and initiatives as assigned

Qualifications:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required; advanced degree preferred

Minimum of 7+ years of progressive marketing, business development, or leadership experience, preferably in a professional services or legal environment

Strong expertise in digital marketing strategy, lead generation, SEO/AEO/GEO, PPC, and integrated campaign management

Proven ability to develop and execute business development and revenue‑generating marketing strategies

Experience managing teams, budgets, vendors, and cross‑functional initiatives in a fast‑paced environment

Strong analytical, organizational, and problem‑solving skills with the ability to translate data into actionable strategy

Exceptional written and verbal communication skills with experience developing executive‑level presentations and marketing content

Ability to manage multiple priorities, work independently, and drive results with minimal supervision

High level of professionalism, leadership capability, and ability to influence and collaborate with senior executives and attorneys

Compensation & Benefits:

100% employer match on 401(k) contributions up to 6% for full‑time employees

100% employer covered premium health insurance for all basic plans

Free dental and vision coverage

Two weeks vacation and one week of paid sick leave

Additional week vacation off after 18 months of full‑time employment.

Eleven paid federal holidays

Equal Opportunity Statement
Tully Rinckey PLLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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