Journey Orchestration, Lead

This role is designed to drive enterprise-level journey orchestration across multiple channels and platforms, supporting strategic initiatives led by senior product leadership. It is execution-focused, without direct people management, budget ownership, or roadmap approval responsibilities.

Key Responsibilities

Expand support across diverse channels, cross-functional teams, and platforms.

Lead strategic initiatives by leveraging expertise in the consumer lifecycle to enable organizational transformation.

Plan and execute enterprise journey orchestration strategies across commercial and transactional email channels.

Design, build, and optimize lifecycle journeys using Salesforce Marketing Cloud, Adobe Target, and comparable platforms.

Collaborate with analytics teams to assess journey performance and delivery health.

Identify opportunities for testing, optimization, and incremental personalization.

Qualifications

3–5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration.

Hands‑on expertise with Salesforce Marketing Cloud or similar platforms.

Strong execution skills with a focus on enterprise strategy delivery.

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