Marketing Strategy Manager

Description

Robinson & Casey is seeking a hands-on Marketing Director to lead the firm's marketing strategy, brand development, digital presence, and lead generation initiatives. This role will be responsible for translating the firm's business goals into actionable marketing plans while building systems, processes, and accountability across all marketing functions.

This is not a business development or referral-generation role. The ideal candidate will focus on marketing strategy, website optimization, digital advertising, branding, content creation, vendor management, and marketing performance analysis.

The Marketing Director will work closely with the Chief Relationship Officer and CEO to develop and execute marketing initiatives that strengthen the firm's brand, increase qualified leads, and support long-term growth objectives.

Who We Are

At Robinson & Casey, we believe that compassion and doing things the right way go hand in hand. We specialize in Behavioral Health Law - the Marchman Act and Guardianship - which means we walk alongside families in the hardest moments of their lives, guiding them down proven legal paths to lifesaving treatment for their loved ones.

We're not just in the business of law. We're in the business of helping families rebuild, recover, and move forward - through systems that work, processes we trust, and a team that shows up for every family we serve.

Our values - Honesty, Courage, Integrity, Empathy, Perseverance, and Service - guide everything we do.

Out of respect for our office and hiring process, please apply via the online application. Applicants who reach out to the Firm will automatically be disqualified.

Responsibilities

$44

Qualifications

• Bachelor's degree in Marketing (or related field or at least 5 years of relevant experience)
• 4+ years driving marketing strategy and/or marketing campaigns
• Proficiency in data analytics (including SEO/SEM)
• Strong understanding of referral-based & B2B marketing
• Excellent written and verbal communication skills
• Experience working independently with remote teams

Preferred Qualifications
• Previous marketing experience within: law firm, professional services, healthcare, or behavioral health organizations
• Experience with HubSpot
• Videography/Photography experience
• Graphic Design experience preferred