Head of Marketing (Japan)

You'll own the full marketing strategy for Japan—from building brand awareness to driving product adoption—while managing a team of 4 marketing professionals in Tokyo.
This is a true general manager role where you'll shape how Genspark shows up in Japan. We’re especially interested in someone who has led integrated campaigns across traditional media, digital, social, influencer, paid media, and OOH. You'll develop our go-to-market strategy, localize our brand for Japanese audiences, and build the marketing engine that drives our growth in one of the world's most sophisticated markets.
What You'll Do

Market Strategy & Leadership
Develop and execute Japan's full-funnel marketing strategy

Localize Genspark's brand positioning and product narrative for Japanese audiences

Set marketing goals and priorities for the Japan market

Identify opportunities and adapt strategies based on the local competitive landscape

Go-to-Market Execution
Lead product launches and major marketing campaigns

Integrated campaign planning and execution across traditional, digital, social, influencer, paid, and OOH channels

Brand localization for Japanese audiences through culturally relevant messaging, content, and creative

Manage relationships with key external partners (PR agencies, media, strategic partners)

Allocate budget and resources across marketing initiatives

Team Leadership
Manage and mentor a team of 4 marketing professionals covering brand, content, events, and partnerships

Build team capabilities and foster a high-performance culture

Collaborate closely with Global marketing leadership and cross-functional global teams

Performance & Operations
Track marketing performance and ROI across channels and campaigns

Report on Japan market progress to leadership

Build marketing processes and systems that scale with the business

What You'll Bring

8-12 years of marketing experience

with at least 3-5 years in leadership roles, managing teams

Full-funnel marketing expertise : Track record building brands AND driving product adoption in Japan

Japan market expertise : Deep understanding of Japanese consumer behavior, media landscape, and business culture

Localization skills : Proven ability to connect media, content, branding, localization, and performance into one cohesive strategy

Startup mindset : Experience at fast-growing tech companies—you're comfortable with ambiguity and building from scratch, while also being strategic

Team leadership : Experience managing, developing, and inspiring marketing teams

Cross-cultural collaboration : Ability to work effectively with global teams across time zones and cultures

Strategic + execution-oriented : You set the vision but also ensure things get done

Fluent in Japanese and English : Proficiency in Japanese; business-level English for Global team collaboration

Budget management : Experience managing significant marketing budgets

⭐ Bonus Points

A strong network across Japanese media, creators/influencers, and platform partners

Experience localizing global campaigns for Japan beyond translation

Experience at B2B SaaS or productivity tool companies (Notion, Slack, Dropbox, etc.)

Understanding of product-led growth (PLG) strategies

Experience launching US tech products in Japan market

Strong relationships in the Japanese tech media, influencer, or partnership ecosystem

Experience working at both large tech companies and startups

Familiarity with AI products or developer tools

What We Offer

Competitive salary and equity package

❤️ Health insurance (Japan standards)

Flexible PTO policy

Tokyo office

Front-row seat to building Genspark's presence in one of the world's most important markets

Opportunity to shape a market from day one with support from a global team

A team that values work-life balance and collaborative culture

☕ Our Vibe

We're confident about what we're building, but humble about what we still need to learn. We move fast, debate ideas openly, and celebrate wins together. We respect Japanese business culture while bringing Silicon Valley's innovation mindset. If you want to build something meaningful in Japan while being part of a global mission, you'll fit right in.
Ready to Join Us?

Send us your resume (in English or Japanese), a brief note about why Genspark excites you, and 2-3 examples of marketing initiatives you've led in Japan (with results/metrics if possible).