Product Marketing Manager - SaaS Startup

Hey! We’re Scale Up, and our client is looking to hire a Founding Product Marketing Manager for a SaaS Startup.

Type of Employment: Contractor (Long-term)

Work Modality: 100% Remote

Work Schedule: Full-time

Time Zone: Pacific Time (West Coast) – availability until 6:00 PM PT

Location: LATAM

About Our Client
Partnerships drive 30–50% of revenue for modern companies, yet most partner teams still rely on spreadsheets, email, Slack, and CRMs that were never built for them—resulting in lost time, missed deals, and limited scalability.

Our client has built an AI-native PRM platform designed specifically for modern partnership teams. The product replaces manual workflows, reduces partner friction, and transforms partner activity into repeatable, measurable revenue. Their mission is to make partner revenue scalable and predictable.

They are a fast-growing, bootstrapped, and profitable SaaS company that achieved 600% YoY growth in 2025, working with leading organizations across the tech ecosystem. The team moves quickly, builds with intention, and is focused on solving high-impact problems in the partner tech space.

The Role
Our client is redefining the PRM category and is looking to hire a Founding Product Marketing Manager to lead this function from the ground up.

Reporting directly to the CEO, this is a true zero-to-one role where you will build and scale Product Marketing—owning positioning, leading product launches, and shaping how the company communicates its value to the market.

You will act as the connective layer between Product and Revenue, turning product innovation into clear commercial impact. As the first PMM hire, you’ll define how the function operates and eventually scale it into a team as the company grows.

What You’ll Do

Define and own positioning and messaging, clearly differentiating the platform from legacy PRM solutions

Establish the company’s voice in the market, shaping thought leadership, webinars, and customer education

Build and operationalize a launch cadence that turns product releases into commercial outcomes

Lead product launch strategy end-to-end, including narrative, audience, and go-to-market execution

Partner with Marketing to ensure all campaigns and assets are product-accurate and revenue-driven

Enable Sales and Customer Success with playbooks, decks, and training to improve win rates and expansion

Build customer proof strategies (case studies, ROI data, references) to strengthen credibility

Own competitive and market intelligence across PRM and adjacent ecosystem tools

Define and track Product Marketing KPIs (message resonance, adoption, win rates, expansion impact)

What We’re Looking For

8+ years of Product Marketing experience in B2B SaaS

Proven zero-to-one experience in early-stage or high-growth environments

Strong ability to define categories and craft differentiated narratives

Experience or familiarity with partner-led growth, channel revenue, or ecosystem platforms (PRM, affiliate, or similar)

Comfortable working closely with executive leadership and operating without a predefined playbook

Demonstrated impact on revenue through launches, positioning, and enablement

Exceptional storytelling and writing skills

Strong analytical mindset, with experience leveraging win/loss, attribution, and adoption data

Why Join

Founding role with full ownership to build and scale the Product Marketing function

Opportunity to shape and redefine an emerging SaaS category

Direct exposure to founders and leadership, influencing company strategy

High-growth environment with strong market traction

Culture centered on speed, ownership, and high impact

If this sounds like a fit, we’d love to hear from you. Apply now!

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