Director of Audience Strategy

Responsible for designing and activating high-value audiences, the full-time Director of Audience Strategy will leverage Acxiom's data assets to create scalable, privacy-compliant audience strategies across various channels, working remotely.
Key Responsibilities

Design and deploy audience strategies using Acxiom's data and third-party datasets for both US and global applications
Manage model development and integrate InfoBase attributes into audience modeling frameworks
Translate audience definitions into activation-ready segments across digital, direct mail, and email channels

Required Qualifications

7 to 12 years of experience in data-driven audience strategy, marketing analytics, or identity-based activation
Deep familiarity with Acxiom data ecosystem or similar platforms
Proven ability to build and activate audiences across programmatic and direct mail channels
Experience with identity resolution concepts and ID frameworks
Strong analytical skills with a focus on audience segmentation and modeling