Brand and Content Senior Manager

Senior Manager, Brand And ContentAt OrthoFi, we're not just another player in the orthodontic industry

we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape

where innovation meets dedication, and starting more smiles are just the beginning.Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.This role is hybrid, based in our Denver office, with a presence 2 days a week.The OpportunityThis role leads the strategy, execution, and evolution of how OrthoFi shows up in market.The Senior Manager, Brand and Content owns messaging, voice, brand consistency, thought leadership, and content strategy across the business, with an emphasis on strategic planning, executive visibility, and market authority.They will position OrthoFi as a trusted, credible partner in orthodontics by building authority through strong storytelling, compelling content, executive thought leadership, and strategic brand programs.This person will lead content, organic social, executive thought leadership, speaking engagement support, video and reel production, and creative agency management while also driving broader strategic alignment across leadership, product, sales, and customer teams.They will ensure every touchpoint, from a keynote deck to a LinkedIn post to a customer story, strengthens trust, clarity, and market authority.This role will own:Brand Voice, Governance, and PositioningDevelop and evolve core messaging across products, segments, and personasEnsure brand and messaging adherence across campaigns, sales materials, product marketing, customer communications, and executive visibilityPartner with product and sales to refine positioning based on market feedbackBuild OrthoFi's authority and trust in market through strategic storytelling, proof points, and differentiated positioningLead brand strategy and narrative architecture across the full portfolio, ensuring alignment across OrthoFi, OrthoBanc, and AcceptCareDevelop strategy to position OrthoFi as a trusted, credible partner through thought leadership, bylines, awards, PR opportunities, and strong market presenceInfluence executive and leadership alignment on positioning decisions, messaging priorities, and market differentiationAct as the primary strategic advisor to leadership on brand reputation, market positioning, and executive visibilityContent and EditorialDevelop long-form content including blogs, customer stories, ebooks, guides, reports, and strategic campaign contentManage the editorial calendar aligned to business priorities, campaigns, and market opportunitiesDevelop content that supports demand generation, SEO, sales enablement, and customer trustMaximize the reach of content and thought leadership through strong distribution strategy and content repurposingLead video and reel production for thought leadership, organic social, webinars, customer stories, and brand storytellingDevelop concepts, scripts, and creative direction for short-form and long-form video contentSet editorial strategy and content priorities across the business, ensuring content aligns to pipeline goals, market opportunities, and executive visibility prioritiesOwn strategic content planning for major launches, events, and company-level initiativesBuild annual brand, content, and thought leadership strategy aligned to company growth goals and go-to-market prioritiesExecutive Thought Leadership and Organic SocialOwn CEO thought leadership strategy across both social and editorial channelsOwn organic social strategy as a distribution channel for content and brand storytellingSupport speaking engagements and webinars through presentation development, messaging, and executive prepBuild decks and presentation narratives for speaking engagements, webinars, and executive presentationsManage executive visibility through LinkedIn strategy, ghostwriting, bylines, and contributed contentExpand thought leadership strategy beyond the CEO to support broader leadership visibility where valuableDrive strategic speaking opportunities, industry influence, and authority-building programs across the executive teamCreative & Agency ManagementOwn both execution and agency leadership, creating content directly while guiding external partners to deliver high-quality, on-brand workProvide direction and feedback to elevate creative outputEnsure projects are delivered on time and within budgetLead agency strategy, partner evaluation, and resource planning to improve output, efficiency, and scaleEstablish stronger creative processes and operational standards across content, design, and production workflowsOwn content and brand investment planning, including agency budgets, production spend, and resource allocation decisionsCross-Functional Partnership and PerformancePartner with demand generation, events, and enablement to ensure content supports campaigns and pipeline goalsSupport sales with strong, on-brand materials and narrativesCollaborate with product marketing to align product and segment messagingWork with customer teams to ensure a consistent brand experience post-saleServe as the strategic brand lead across the organization, influencing priorities across leadership, product, sales, customer success, and growthHelp shape broader go-to-market strategy by ensuring messaging, authority, and brand trust are embedded across all revenue motionsDefine and measure success across content, executive visibility, and brand programs using engagement, influence, pipeline contribution, and market authority metricsReport brand performance and recommendations to executive leadershipWhat You Bring:6+ years of experience in B2B marketing, content marketing, brand strategy, communications, product marketing, or related disciplinesProven experience building and scaling content and thought leadership programs that support business growth, brand awareness, and pipeline generationStrong background in messaging development, positioning, narrative creation, and brand strategyExperience partnering directly with executive leadership and serving as a trusted advisor on messaging, reputation, and market positioningDemonstrated success developing executive thought leadership programs, including LinkedIn strategy, bylines, speaking engagements, media opportunities, and ghostwritingExceptional writing, editing, storytelling, and content development skills with the ability to translate complex concepts into clear, compelling narrativesExperience creating content across multiple formats including blogs, reports, customer stories, webinars, presentations, videos, social content, and sales enablement materialsStrong understanding of content performance, SEO, audience engagement, and content distribution strategiesExperience managing creative agencies, freelance resources, and external partners while maintaining high quality standards and budget accountabilityProven ability to lead cross-functional initiatives and influence stakeholders across executive leadership, sales, product, customer success, and marketing teamsStrong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environmentExperience developing annual content, brand, and thought leadership strategies aligned to business objectives and go-to-market prioritiesAnalytical mindset with the ability to measure content and brand performance and translate insights into actionable recommendationsExperience managing agency relationships, and resource planningAbility to balance strategic thinking with hands-on executionEven Better If:Experience supporting multi-product or portfolio brandsExperience in private equity-backed