Brand Insights Manager

About The Role
The Brand Insights Manager has the mission to deliver insightful data to our high‑service customers via the Launchmetrics products and services. Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Manager will build and own customer relationships, acting as a trusted partner to provide data‑driven recommendations and support their initiatives to drive marketing and communication strategy.

Responsibilities

Understand customers’ marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement.

Be accountable for the customer portfolio, report on account health and join regular reviews to ensure regular communication around priorities, reporting, data, needs, and ultimately ensure renewals.

Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce and are kept up‑to‑date.

Deliver customers’ reports & analysis on time, be responsible for customer training and proactively communicate product improvements and data updates.

Collect customer needs and share feedback on new KPIs and measurement analyses to internal teams, piloting new developments alongside customers.

Identify opportunities for upsell and cross‑sell, nurture them through handover to the sales team, and support the pre‑sales process as a data and consulting expert.

Act as an expert on platform functions and data to become a strategic advisor, continuously driving value and ROI by connecting goals to outcomes and developing relationships with stakeholders.

Identify trends and patterns in datasets to build detailed, insightful reports, leveraging quantitative and qualitative analyses to make recommendations around brand performance.

Present actionable reports to customers, acting as a thought leader to make recommendations around brand performance.

Be an expert and evangelist of Launchmetrics’ unique measurement methodology.

About You

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