Product and Strategy Manager - VWGAJP00013891

Product Owner, OneAudi Digital Dealer

Leads Audi North American Region activities related to oneAudi Digital Dealership development. Collaborates with Audi AG to develop digital features and tools that can be used not only in the US & CA but in markets across the globe. Steers the oADD development plan to help Audi AG create a benchmark digital dealership shopping experience. Creates a premium customer journey, responsible for digital customer facing features for Audi in collaboration with the OneAudi AG team. Driving brand excitement while providing key and easy to access vehicle information in an easily mobile, easily engaging way are key to success. Develops the roadmap, leads the agency work groups and development teams and manages the execution of the deliverables. Works with the cross functional teams, in line with the project portfolio team, as well as the steering of different parties and vendors to successfully implement the road map.
Key activities include driving development to deliver the oADD strategy, for both desktop and mobile website enabling a premium customer journey. Engages and informs management and stakeholders of developments. Manages timelines, budgets and quality of defined projects together with the cross functional team, agencies and Audi headquarters. Transforms the digital experience into a personalized sales channel by taking a customer centric perspective. Steers cross-functional teams and defines the needs of a seamless user experience and finds solutions with the IT department (backend systems and data integration). Manages and steers the digital agency in terms of output, timeline and budget. Works closely and collaboratively with AG colleagues in support of all oADD development efforts. Maintains key information regarding market development, competitive strategies and emerging business models. Collects all market-relevant information regarding competitor offerings, strategies and partnerships. Outlines related conclusions for Audi strategy based on those facts. Provides regular updates on oADD development to top management.