PPC Specialist

PPC Specialist

We are seeking a highly analytical and results-driven PPC Specialist for our client in Burbank. You will manage and optimize paid advertising campaigns for a personal injury law firm. This role is critical to driving qualified leads through strategic use of paid search, display, and social advertising.
Position Details:
Salary: $90,000-$150,000
Direct Hire Opportunity
Key Responsibilities:
Plan, create, and manage PPC campaigns across Google Ads, Microsoft Ads, and social platforms (Facebook, Instagram, etc.)
Develop and execute strategies focused on generating high-quality personal injury leads (e.g., auto accidents, workers' compensation, slip and fall cases)
Conduct in-depth keyword research targeting high-intent legal search queries
Write compelling, compliant ad copy tailored to legal audiences and local markets
Optimize landing pages in collaboration with marketing/web teams to improve conversion rates
Manage and allocate budgets effectively across campaigns, focusing on maximizing case acquisition and ROI
Monitor and adjust bidding strategies, including manual and automated bidding models
Perform A/B testing on ads, extensions, and landing pages to improve performance
Track, analyze, and report on key performance metrics such as cost per lead (CPL), cost per case, conversion rates, and ROI
Implement and maintain conversion tracking (calls, forms, chat inquiries) using tools such as Google Tag Manager
Monitor competitor activity and identify opportunities to outperform in competitive legal markets
Ensure all advertising complies with legal marketing regulations and platform policies
Required Qualifications:
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
2+ years of hands-on PPC campaign management experience with a personal injury law firm
Proven experience managing campaigns in high CPC industries (legal, insurance, finance, etc.)
Strong knowledge of Google Ads, Microsoft Ads, and Google Analytics
Experience with call tracking and lead attribution tools (e.g., CallRail or similar)
Data-driven mindset with strong analytical and problem-solving skills
Preferred Qualifications:
Google Ads Certification
Familiarity with local SEO and its integration with PPC campaigns
Experience with remarketing campaigns and audience segmentation
Knowledge of HIPAA or legal advertising compliance standards (where applicable)
Basic understanding of CRO (conversion rate optimization) and landing page UX
Compensation & Benefits:
Competitive salary based on experience
Health, dental, and vision insurance
Retirement plan
Paid time off, sick time, and paid holidays
If you feel you meet the above qualifications, please apply for immediate consideration. All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other protected status under the law. EverStaff is an equal opportunity employer (M/F/D/V/SO/GI).