Marketing and Communications Manager

Marketing and Communications Manager

The Marketing and Communications Manager leads and manages all marketing and communication functions for UL's Student Involvement (SI) unit. Responsibilities for this position include:
Leadership, management, and guidance on all unit marketing and communications activities;
Building and maintaining effective relationships with SI stakeholders;
Developing, implementing, and maintaining standard operating procedures (SOPs) and a robust unit marketing infrastructure to ensure efficient, consistent, and high-quality marketing operations;
Overseeing and providing leadership for the marketing and communications work of student and non-student employees to advance the unit's mission and goals; and
Participating in collaborative planning, campaign development, and the creation of yearly event calendars, communications tools, and assessment strategies.
Required Qualifications:
High school diploma or GED;
Graphic design experience typically obtained within 3+ years in a professional setting;
Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator);
Experience in supervising students and staff, to include assigning tasks and managing project work, with an emphasis on team building and skill development;
Experience managing the design and production of various digital and print marketing and communications collateral materials aimed at student audiences;
Experience promoting large scale public events;
Experience leading social media initiatives;
Demonstrated working knowledge of social media management and implementation in a professional setting (Instagram, Hootsuite, YouTube);
Demonstrated effective interpersonal, oral, and written communication skills;
Demonstrated organizational management and problem-solving skills;
Demonstrated skill in planning and executing marketing and communications projects, using project management tools to manage timelines and deliverables;
Effective time management skills to oversee multiple projects simultaneously, while operating in a deadline-sensitive environment;
Demonstrated ability to design and implement effective marketing strategies;
Ability to work collaboratively in a team environment; and
Ability to work with individuals from a wide variety of backgrounds.
Preferred Qualifications:
Bachelor's degree in Fine Arts, Graphic Design, Mass Communications, Marketing, Public Relations, or related field, or equivalent combination of education and experience;
Experience with content and project management systems;
Experience maintaining an organization's website;
Experience supervising, managing, and/or advising students in a higher education environment;
Experience in designing visual identities with examples showcasing original concepts;
Experience creating and maintaining successful relationships with stakeholders;
Knowledge of customer service principles and the ability to apply them effectively in a professional setting;
Knowledge of email management software, such as Salesforce Marketing Cloud or Emma;
Knowledge of emerging marketing technology and trends;
Knowledge of 508 Accessibility requirements;
Skill in presenting on a wide variety of topics;
Ability to translate marketing analytics into actionable strategy; and
Ability to work occasional weekends or evenings.
Instructions to Applicants:
For full consideration, applicants must apply for the Marketing and Communications Manager at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume.
Posting Open Date: May 1, 2026
For Full Consideration, Apply by: May 29, 2026
Open Until Filled: Yes