Director of UX & Web Design

Director of UX & Web Design

Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel.
We're looking for a Director of UX & Web Design to set the vision and standards for the GCC web experience and lead the evolution of our digital customer journeys from trip discovery through booking. This role oversees UX, UI, web design, and research, ensuring that our experiences reflect traveler needs while driving measurable business outcomes.
This leader operates as both a strategic thought partner and a hands-on design leader, balancing design excellence with operational realities. They partner closely with Digital, Creative, Brand, and Analytics teams to ensure our web experience builds trust, communicates value clearly, and supports scalable growth across O.A.T. and GCT.
Key Responsibilities

Define and own the end-to-end UX strategy and roadmap for O.A.T. and GCT, with a focus on trip discovery, booking flows, value clarity, and brand trust
Lead the team in delivering best-in-class digital experiences tied to measurable outcomes, including conversion, funnel progression, and reduced abandonment
Build, mentor, and scale a high-performing UX, UI, and Web Design team; establish design standards, feedback rituals, and clear career paths
Champion inclusive design and accessibility standards, ensuring intuitive experiences for our 50+ traveler audience across devices
Partner with Web Operations, Brand Marketing, Creative, and Data/Analytics to translate insights into actionable design decisions
Establish evidence-based design practices, including A/B testing, usability testing, and session reviews, to continuously optimize the booking funnel
Communicate design rationale, tradeoffs, and outcomes to executive and cross-functional stakeholders
Govern the full design lifecycle, from research and discovery through implementation and QA
Own and evolve the Figma-based design system to ensure consistency, scalability, and strong component standards
Stay current on emerging UX and digital trends to differentiate GCC brands
Lead on-site digital design for marketing campaigns and promotions, ensuring alignment with brand standards and conversion goals
Qualifications

710+ years of experience in UX, UI, or Product Design, with 5+ years leading and developing design teams
Proven track record building and governing design systems and delivering complex, content-rich web experiences
Experience in travel, eCommerce, or similarly complex digital environments
Deep expertise in UX principles, interaction design, responsive web design, and accessibility standards
Fluency in Figma and modern design operations practices
Strong communicator with experience presenting to executive audiences and aligning cross-functional stakeholders
Total Rewards

The base salary range for this role is $165,000

$190,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:
Health & wellness:

Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
Time for you:

Substantial Paid Time Off (PTO), and 11 paid holidays

including Juneteenth, Memorial Day, and Labor Day

and Summer Fridays. Plus extensive parental leave, with up to 1216 weeks paid leave at 100% base salary
Travel more, spend less:

50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
Your future, secured:

401(k) with company match, life insurance, and disability coverage
Continuous growth:

Tuition assistance for both professional and personal development, opportunities for professional development through overseas travel, and direct access to Pinnacle Leadership & Team Development
Extra perks:

Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.