Marketing Communications Specialist

Marketing Communications SpecialistThis is a remote roleAAPC is a leading organization in the healthcare industry, dedicated to providing top-tier education, certification, and resources for healthcare professionals. We foster a culture of humility, support, drive, transparency, and innovationvalues that guide everything we do.Location: Remote, with preference for candidates based in the Salt Lake City, Utah area. Occasional in-person attendance at company events and on-site projects will be expected.Position Summary: We are seeking a proactive, organized, and creative Marketing Communications Specialist to support day-to-day marketing communications efforts across social media, content development, community engagement, and brand reputation. This role will help manage the execution of our social media strategy, coordinate content with internal stakeholders, support community and reputation management efforts, and assist in the creation of written and visual content. The ideal candidate is a strong communicator who is detail-oriented, collaborative, and comfortable juggling multiple projects at once. This person should be equally comfortable scheduling social posts, editing short-form videos, writing polished copy, and working cross-functionally with product marketers and other departments to bring content ideas to life.Key ResponsibilitiesHelp manage the social media content calendar, including planning, organization, and day-to-day upkeepSchedule and publish social media posts across platforms according to approved content plansCoordinate with product marketing and internal departments to gather content needs, project updates, campaign details, and promotional opportunitiesAssist in developing social media copy, captions, post variations, and supporting written content that aligns with brand voice and campaign goalsSupport community management by monitoring comments, messages, tags, and conversations across social platformsHelp identify, escalate, and respond appropriately to reputation management issues, audience concerns, and community questionsAssist in tracking content deadlines, deliverables, and approvals to ensure smooth execution of communications projectsEdit short-form videos and social media content for use across digital channelsCreate basic graphics and visual assets for social media, promotional needs, and internal marketing supportDraft and edit written materials such as press releases, social captions, promotional copy, blog support content, and other marketing communications as neededHelp maintain brand consistency across messaging, visuals, and public-facing communicationsCollaborate with team members to support campaigns, launches, events, and communication initiativesStay current on social media trends, content formats, and audience engagement best practicesQualificationsBachelor's degree in marketing, communications, public relations, journalism, or a related field, or equivalent professional experience2+ years of experience in marketing, communications, social media, public relations, or content creationStrong writing, editing, and proofreading skillsExperience managing or supporting social media calendars and publishing workflowsFamiliarity with social media platforms and platform best practicesExperience coordinating with multiple stakeholders and managing deadlines across projectsBasic video editing experience for social or digital contentBasic graphic design skills and familiarity with design tools such as Canva and/or Adobe Creative SuiteAbility to communicate professionally and effectively with internal teams and external audiencesStrong organizational skills and close attention to detailAbility to work independently while also collaborating well with a teamPreferred QualificationsExperience with community management or online reputation managementExperience writing press releases or supporting public relations effortsFamiliarity with social media scheduling and analytics toolsExperience working in a brand, agency, association, healthcare, education, or professional services environmentWorking knowledge of short-form video trends and content optimization for social platformsSuccess in This Role Looks LikeSocial media content is organized, scheduled, and published on timeInternal teams feel supported and communication projects move smoothlyCommunity interactions are handled professionally and consistentlyContent is on-brand, polished, and aligned with strategic prioritiesThe marketing communications team is able to operate more efficiently because of strong executional supportWhat We OfferCompetitive compensation commensurate with experienceComprehensive benefits package including medical, dental and vision insuranceHealth Savings AccountGenerous PTO and Holiday Pay401(k) retirement planAAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices based on race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.