Brand and Creative Strategist

Brand & Creative Strategist For LatAm

Established in 1997, the Libertex Group is an international powerhouse with over 26 years of financial markets expertise.
Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of 'Libertex', the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.
The Libertex Group in Numbers:
• 26+ years of fintech experience • 3M+ clients worldwide • 800+ employees • 45+ international awards (for Libertex) • 300+ tradable assets (through Libertex)
The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have'more' in their lives.
We are looking for a Brand & Creative Strategist for LATAM, you will lead LBX's regional brand identity, campaign vision, and creative direction, crafting culturally relevant messaging and concepts that resonate with Latin American traders and strengthen brand trust and engagement.
Responsibilities:
Lead LBX LATAM's creative strategy, defining campaign ideas, messaging, tone of voice, and brand direction for the region
Create campaigns that grow brand awareness, attract new traders, and position LBX as a leading CFD broker in LATAM
Adapt global brand campaigns and assets into culturally relevant ideas for Latin American audiences
Act as the main connection between the LATAM team and the global Creative Studio in Cyprus, ensuring campaigns are locally relevant and execution-ready
Manage and mentor the Social Media & Content Manager, guiding content strategy and creative execution across channels
Maintain brand consistency across messaging, visuals, and regional communications
Work closely with compliance and legal teams to ensure campaigns meet regulatory requirements
Support IB and Affiliate teams with co-branded assets and campaign toolkits
Identify regional trends, cultural moments, and market opportunities to create timely and engaging campaigns
Coordinate with external agencies or freelancers when needed while maintaining creative quality standards
Track campaign and brand performance, using insights to continuously improve creative strategy