Sr. Director, Product Marketing, Naturium

Senior Director Of Product MarketingThe Senior Director of Product Marketing is a pivotal role within the Naturium marketing team. This position is responsible for the full funnel of global product marketing strategy, from building a long-term innovation roadmap through to executing go-to-market plans that drive brand growth and increase market share.It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration.Peer leadership is extremely important as this leader needs the collective support of the Naturium marketing, sales and product development organization to support their strategic vision.Responsibilities:Product & Portfolio Strategy: concepting and developing global product strategy for entire franchise of facial skincare, body, lip and new categoriesProduct innovation: collaborate with product development to develop long-term innovation roadmap that addresses community needs and business growth targetsMarket Research and Insights: define white space and growth opportunities grounded in consumer insights, social listening and market segmentation data. It is essential this leader be closely connected to product innovation across the market to ensure Naturium retains its innovation competitive advantageMarketing claims: lead on product claim innovation with regulatory and innovation teamsGTM Strategy: concept, develop and deploy product GTM including product pricing, in-line placement and story-tellingBudget management: strategically manage how brand deploys its marketing investment globallyProduct Strategy and Development: drive product strategy and guide product development team to ensure Naturium leads the market in ingredient, application and experience innovationBusiness Management: will play a key role in supporting CMO with business-critical presentations to leadership and elf board of directorsRequirements:12+ years of progressive experience in product marketing, brand marketing, innovation, or category management within beauty, skincare, personal care, or CPG industriesProven experience leading global product marketing strategy and innovation pipelines for high-growth consumer brandsDeep expertise in skincare product marketing, including facial skincare, body care, lip care, and adjacent beauty/wellness categoriesDemonstrated success developing and executing full-funnel go-to-market strategies that drive brand growth, market share, and retail expansionStrong understanding of consumer behavior, market trends, competitive landscape, social listening, and white space analysisExperience partnering closely with Product Development, R&D, Regulatory, Sales, Creative, and Brand teams to bring innovation to marketProven ability to develop long-term innovation roadmaps grounded in consumer insights, retailer needs, and business objectivesStrong strategic and analytical capabilities, including pricing strategy, assortment planning, portfolio management, and business forecastingExperience leading product positioning, messaging, storytelling, and marketing claims development in partnership with regulatory teamsExceptional cross-functional leadership skills with the ability to influence and align stakeholders across multiple teams and levels of the organizationStrong executive presence with experience preparing and delivering business-critical presentations to senior leadership and board-level audiencesAbility to thrive in a fast-paced, agile, and entrepreneurial environment while managing multiple priorities and deadlinesHighly collaborative leadership style with demonstrated ability to build trust, inspire teams, and drive organizational alignmentStrong business acumen with experience managing marketing investments and evaluating business performance metricsPassion for innovation, product development, and staying ahead of emerging trends within the beauty and skincare industryBachelor's degree required; MBA or advanced degree preferred$160,000 - $205,000 a yearThe base salary range for this role is listed above. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at the company's discretion.