Marketing & Communications - Financial Protection Content Producer

Content Strategy And Creation SpecialistThe ideal candidate is a strong writer who can simplify complex insurance and financial wellness topics into clear, engaging content that drives audience engagement and business results. You'll collaborate with cross-functional teams while leveraging AI tools to enhance content production, efficiency, SEO performance, and audience reach.Content Strategy & CreationDevelop long-form content and leverage AI tools to repurpose it into multiple marketing assets, including emails, landing pages, social media posts, videos, infographics, presentations, and other campaign materials.Create compelling content supporting life insurance, disability insurance, and financial wellness initiatives.Produce and maintain consumer-facing website content and digital experiences.Create sales enablement materials that help financial advisors engage prospects and clients.Contribute to consumer and financial professional newsletters.Email Marketing & Digital ContentWrite high-performing email campaigns, including subject lines, preheaders, body copy, calls-to-action, and transactional messaging.Develop SEO- and AEO-optimized content for web pages, articles, product content, and thought leadership initiatives.Partner with creative, campaign, and development teams to ensure content is visually engaging, mobile-friendly, and aligned with brand standards.AI, Analytics & OptimizationUtilize enterprise-approved AI tools to support research, content development, editing, summarization, and presentation creation while maintaining compliance and quality standards.Apply SEO, audience engagement, and AI-driven content strategies to improve content discoverability and performance.Analyze campaign performance metrics, including open rates, click-through rates, conversions, bounce rates, and unsubscribe rates, and make data-driven recommendations for optimization.Collaboration & Project ManagementContribute to editorial planning and execution aligned with key business priorities and marketing initiatives.Collaborate across marketing, product, compliance, analytics, and operations teams to develop audience-centric content.Manage multiple projects simultaneously while maintaining deadlines and quality standards through Workfront.Required SkillsExceptional writing, editing, proofreading, and content development skills across multiple formats.Proven ability to translate complex insurance or financial concepts into clear, engaging, consumer-friendly content.Strong experience creating high-performing email marketing campaigns.Working knowledge of SEO, AEO, and content optimization best practices.AI fluency and enthusiasm for leveraging technology to improve content quality, efficiency, and performance.Ability to interpret marketing performance data and apply insights to content strategy.Excellent communication, organization, and project management skills.Experience working with project management platforms such as Workfront.Familiarity with email marketing platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, or Mailchimp.EducationBachelor's degree in Marketing, Communications, Business, Journalism, or a related field.Experience3+ years of professional content creation and copywriting experience, with a strong emphasis on email marketing.2+ years of experience within life insurance, disability insurance, financial services, fintech, wealth management, or other regulated industries.Experience creating SEO-driven web content, thought leadership articles, and integrated marketing campaign assets.Exposure to AI-assisted content development and optimization preferred.