Brand Marketing Manager - Eureka

Brand Marketing Manager - EurekaMidea Group is one of the worlds largest home appliance brand, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. We strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams.Midea is a global company operations in more than 195 countries. As a publicly listed company, we are also ranked #277 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group in the US.OverviewEureka is rebuilding momentum as a modern, relevant floor care brandstarting with a strong foundation in eCommerce and expanding into broader retail. Eurekas growth depends on how clearly and compellingly we show up where customers shop.Were looking for a Brand Marketing Manager to lead how Eureka brand and products show up online and across the digital shelfowning the development of high-quality, conversion-driving content while helping scale the brand across both online and in-store environments.This role will play a key part in: (1) Improving how our products are understood and chosen, (2) Building a more consistent and modern brand presence, (3) Supporting expansion into new retail channelsThis role is ideal for someone who has a strong track record in the creation of breakthrough and effective digital contentand knows how to bring it to life in a clear, compelling, and scalable way across all channels.Roles & ResponsibilitiesCreate Clear, Consumer-Focused Product MessagingTranslate product features into benefit-led messagingHelp simplify complex product stories into easy-to-understand visuals and copyMaintain consistency across all touchpoints (PDP, packaging, retail, etc.)Digital Shelf ArchitectOwn development of product detail page (PDP) content across key retail partners and DTC for Eureka.Define visual expression of brand and product content in product image galleries, key visuals and A+ / below-the-fold contentEnsure content clearly communicates key benefits and differentiators in a simple, visual wayPartner with internal and external teams to execute content at a high standard for EurekaCreate best in class standards and templates that can be deployed across other brands.Support Omnichannel GrowthAdapt digital-first content for use in in-store displays, packaging, marketing materialsHelp ensure a consistent story as Eureka expands distributionCross-Functional CollaborationEnsure strong collaboration across organization:Product marketing (new product launches, feature/benefit/specs, claims)Brand marketing & creative/design teams (marketing activation)Channel team (content deployment and in-store activation)Sales and retail partners (support sell in and retail execution)Product development and marketing teams based in China (shared marketing assets)Bring digital shelf expertise and leadership to other brands beyond Eureka.EDUCATION & EXPERIENCEMust be a self-starter and comfortable working in a fast-paced, start-up environment610 years in marketing, digital content or eCommerce rolesExperience in floor care or other online-led product categories a plusExperience working on product-focused content (PDPs, retail sites, or DTC)Strong understanding of how consumers shop online and what drives engagementGood eye for visual storytelling and content structureComfortable working with designers and giving clear directionOrganized and able to manage multiple products and timelinesMidea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.