Senior Director Acquisition & Performance Marketing

Sr. Director of Acquisition & Performance MarketingAutodesk is seeking a Sr. Director of Acquisition & Performance Marketing to stand up, lead and scale a wholly new enterprise function, building a world-class, data-driven customer acquisition engine that establishes acquisition as a formal enterprise capability rather than a distributed marketing tactic. This role is directly accountable for new customer ARR driven through our ecommerce store (with 100% growth in 2 years). This leader will drive predictable, efficient new customer growth through full-funnel digital marketing strategies that connect brand to demand and deliver measurable business impact.As a core member of the Worldwide Marketing extended leadership team, you will serve as the single-threaded leader for acquisition performance, owning strategy, execution, and optimization across global digital channels. You will influence senior cross-functional decision making across Paid Media, Product Marketing, Insights & Analytics, Finance, Brand & Creative, and Digital Experience/eCommerce ensuring media, creative, offers and funnel experience work together to maximize conversion, revenue, and return on investment.What You'll DoLead Acquisition Strategy & GrowthAuthor and execute the multi-year global acquisition strategy aligned to company revenue goals, audience insights, and performance data, setting enterprise direction, not consuming strategy authored elsewhere Translate company revenue and growth targets into clear acquisition strategies, channel plans and investment frameworks across products and regions. Own key performance metrics including CAC, conversion rates, LTV, and ROIBalance short-term performance with long-term customer value creationDrive Full-Funnel Campaign ExecutionOversee planning and execution of multi-channel acquisition programs/campaignsEnsure alignment across targeting, messaging, creative, and landing page experiences tightly aligning ads, landing pages, offers and creative to audience intent and lifecycle stageIdentify, test, and scale new channels, audiences, and growth opportunities with tailored value propositions and messagingDefine campaign KPIs, success criteria and testing roadmaps; ensure campaigns launch on time, on budget and with measurement plans in placeOwn Performance Creative Strategy & IterationOwn the performance creative strategy in close partnership with the Brand & Creative teamTranslate audience insights and performance data into clear creative briefs that inform new concepts and quarterly campaign strategy updatesEstablish a high-velocity test-and-learn creative engine, continuously iterating messaging, formats, hooks, and offers to improve conversion and efficiencyScale winning creative concepts across channels and regions while maintaining alignment with brand standardsManage the performance creative agency relationship and associated investment (~$2M annual expense and 12 contingent resources)Build a High-Performance Marketing EngineEstablish testing frameworks and experimentation roadmaps to continuously improve performanceImplement scalable operating models, governance, and performance reporting across products, regions and customer segmentsEstablish Operational Excellence and Performance GovernanceOperationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear RACIEstablish and own weekly, monthly, and quarterly acquisition operating rhythms including performance reviews, test readouts, and strategic planning sessionsMaintain governance around experimentation, documentation, and knowledge sharing to ensure learnings compound across the organizationProvide framework to align campaign activities and plan entry to IMP hierarchy and reporting requirementsPartner with Marketing Insights & Analytics and Finance to integrate acquisition forecasts, commercial inputs, and business drivers into annual planning providing clear visibility into performance, spend, ROI, and tradeoffLeverage AI & Automation to Drive EfficiencyIdentify and deploy AI-driven solutions to improve team productivity, accelerate execution, and reduce operational frictionBuild and scale AI-powered workflows and agents (e.g., for research, campaign insights, creative iteration, and reporting) to increase speed and quality of outputReduce reliance on external agencies by insourcing capabilities through automation, tooling, and smarter workflowsDrive a "do more with less" operating model by increasing throughput, lowering cost per output, and improving learning velocityPartner with Analytics, Martech, and Engineering teams to integrate AI into marketing systems, data pipelines, and decision-making processesPartner Across the BusinessServe as the senior counterpart and primary acquisition leader to Sr. Directors and Directors across Paid Media, Product Marketing, Insights & Analytics, Finance, Brand & Creative, Organic & Agentic Search and Digital/eCommerce, influencing senior tradeoffs and investment decisions, not just coordinating executionAlign acquisition strategies with broader business priorities, lifecycle marketing, and customer experienceProvide clear, concise performance updates to WWM Senior Leadership and XLT highlighting the results, risks, learnings and recommended actionsLead and Develop a High-Impact TeamBuild, lead and evolve a high-performing, global human and agentic team spanning acquisition strategy, campaign orchestration and performance creativeOversee the performance creative agency partnershipSet clear goals, priorities, and operating rhythms, balancing experimentation with execution at scaleFoster a culture of accountability, innovation, and data-driven decision makingMinimum Qualifications15+ years of experience in performance marketing, growth, or digital acquisition8-10+ years of senior leadership experience managing geographically diverse, high-performing marketing teams in a multi-layered matrixed enterpriseBachelor's, Master's or equivalent degree in marketing, communications or related fieldProven track record of scaling customer acquisition in SaaS, technology, or B2C and B2B environments at $500M+ revenue scaleDemonstrated ownership of managing significant marketing budgets with direct accountability for ROI and growth outcomesDemonstrated experience building or operationalizing AI-driven workflows (e.g., agents, copilots, or automation systems) to enhance campaign execution, insights generation, creative production or to improve marketing productivity and scale output.Demonstrated experience standing up, transforming or leading a net-new enterprise function at scaleDeep expertise building cross-channel acquisition campaigns and integrating paid, owned and earned channelsPreferred QualificationsStrong background in full-funnel measurement, attribution, and marketing analytics including CAC, LTV, ROAS, and pipeline attributionExperience working in global, matrixed organizationsDemonstrated experience presenting to and influencing C-suite / SVP-level executivesExperience leading performance creative functions and managing creative agency partnershipsAn understanding of the evolving MarTech & AdTech space in order to communicate and orchestrate complex campaigns across multiple channelsExperience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)Key SkillsPerformance marketing strategy and executionData-driven decision making and experimentationCross-functional leadership and stakeholder influence at the Sr. Executive levelBudget management and investment optimizationCustomer acquisition, funnel optimization, and conversion strategyAI Automation and tool utilizationEnterprise-level strategic planning and executionOrganizational design and change leadershipExecutive communication and influenceP&L / revenue stewardship