Product Marketing Manager

Machinify is a leading healthcare intelligence company delivering value, transparency, and efficiency to health plan clients. Deployed by over 85 health plans and representing more than 270 million lives, Machinify offers an AI‑powered platform with best‑in‑class expertise.

About the Opportunity
Product Marketing Manager – motivated and hands‑on leader to build the product marketing function as Machinify transitions to a unified, scalable tech platform.

Key Responsibilities

Develop and refine product messaging, positioning, and value propositions across the platform.

Translate AI‑powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).

Partner with product, sales, and operations teams to incorporate feedback into messaging and content.

Support the development of personas by gathering and synthesizing customer, sales, and market insights.

Map customer pain points and workflows across the payment integrity lifecycle.

Coordinate product launches with Product Operations and Marketing, and develop launch materials, internal communications, and enablement resources.

Create and maintain sales tools such as pitch decks, one‑pagers, and competitive insights.

Contribute to training and enablement efforts for field teams.

Video‑Forward Storytelling & Core Asset Library

Support video content development, including scripting, coordinating with subject‑matter experts, and working with creative teams.

Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short‑form content.

Ensure content aligns with overall product messaging and clearly communicates customer value.

Experience

Product marketing experience (or adjacent GTM roles with heavy messaging/content ownership), preferably in B2B SaaS and/or healthcare technology companies.

Demonstrated experience supporting messaging, content creation, or product launches in a cross‑functional environment.

Experience partnering closely with product, operational, and sales counterparts.

Personal Attributes

Builder Mentality : Energized by creating the first version of what “great” looks like and iterating quickly.

High Ownership, Low Ego : Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.

Technical Fluency : Able to engage product and data science teams to understand what’s real, differentiated, and needs nuance, and translate it for market impact.

Clarity Obsessed : Strong instinct for simplifying complexity into language that moves decisions and reduces friction.

Credible, Customer‑Focused Storytelling : Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high‑stakes healthcare context.

Comfort with Ambiguity : Thrives in a fast‑moving environment where priorities evolve.

Additional Requirements

Experience building and scaling product marketing “from the ground up” is strongly preferred.

Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems.

Equal Employment Opportunity
Machinify is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We do not inquire about salary history during the recruitment process. If you require a reasonable accommodation, please let our recruiters know. Candidate privacy notice is available in the recruitment portal.

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