VP / Director of Marketing

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VP/Director of Marketing , location is

Fully Remote (MT/PT Preferred) . The start date is

ASAP

for this

permanent

position.

Job Title:

VP/Director of Marketing
Location:

Fully Remote (Mountain or Pacific Time Preferred)
Start Date:

ASAP
Duration:

Permanent
Compensation Range:

$180,000 - $200,000 base salary + performance bonus
Benefits:

Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description:

We're seeking a strategic, data-driven marketing leader to oversee performance marketing, paid media, growth strategy, and team leadership for a fast-growing organization in the financial services space. This role is responsible for scaling customer acquisition, optimizing marketing performance, managing a high-performing team, and driving measurable revenue growth through data-backed decision making.

Day-to-Day Responsibilities:

Lead and manage a team of 3-4 marketing professionals.
Own weekly marketing priorities, project execution, and team accountability.
Oversee paid media strategy, media buying partners, and acquisition channels.
Analyze campaign performance and optimize conversion funnels using KPIs and reporting.
Monitor market trends, industry news, and external events that may impact marketing strategy.
Build, optimize, and report on customer acquisition funnels and lifecycle marketing initiatives.
Partner with executive leadership to develop and execute growth strategies.
Manage HubSpot reporting, dashboards, and marketing performance metrics.
Develop scalable growth processes that improve customer acquisition efficiency.
Drive cross-functional collaboration while maintaining a fast-paced execution cadence.
Minimum Requirements:

5-6+ years leading performance marketing teams.
Previous hands-on experience as a Media Buyer before moving into leadership.
Experience managing 3-4+ direct reports.
Strong expertise in paid media, media buying, and conversion rate optimization.
Deep understanding of performance marketing metrics including:

Customer Lifetime Value (LTV)
A/B Testing
Media Spend Optimization
Sales Funnel KPIs
Cost Per Lead (CPL)
Cost Per Sales Qualified Lead (SQL)
Funnel Modeling and Revenue Forecasting

Experience using HubSpot.
Strong analytical mindset with the ability to make strategic recommendations from marketing data.
Experience building scalable, repeatable customer acquisition processes.
Comfortable working in a fast-paced environment with high responsiveness during core business hours (7:00 AM-4:00 PM PT).
Interest in leveraging AI tools (particularly Claude) to improve marketing workflows.
Preferred Qualifications:

Experience marketing Precious Metals, Gold & Silver IRAs, or Alternative Investments.
Financial publishing experience (Agora, MarketWise, Stansberry, or similar).
Crypto, wealth management, retirement products, insurance lead generation, or financial services marketing experience.
Experience with Triple Whale, Hyros, or similar attribution/reporting platforms.
Strong partnership development and business development background.
Direct response marketing expertise.