U.S Marketing Manager (Product & Go-To-Market) - Fresno, CA

U.S. Marketing Manager
Fresno, CA | Onsite

This position is an in-office role that will be deeply embedded in the business, working closely with cross‑functional partners and having real ownership over how our products are positioned, promoted and supported in the market. Regular travel will be required, and the role is a key driver of our commercial success.

The Opportunity
We are looking for a savvy, execution‑oriented marketing leader who thrives at the intersection of product, sales, and marketing. This is not a purely strategic or purely creative role – it requires someone who can think strategically and then immediately translate that thinking into action. You will lead product marketing efforts in the U.S., manage direct reports, and partner closely with Sales, Sales Operations and leadership to bring clarity, momentum, and discipline to our go‑to‑market efforts.

What You’ll Do

Own product positioning, messaging, and value propositions for existing products across U.S. B2B markets

Lead product marketing and product launch campaigns that target channel distribution and/or grower end users, ensuring alignment across Sales, Marketing, Operations, and Leadership

Identify and cultivate business development relationships with industry organizations and channel partners

Translate technical product details into clear, compelling customer‑facing messaging and develop effective sales‑promotional materials for product launches

Create practical sales enablement tools that support real selling situations

Partner closely with Sales and Sales Operations to support pipeline growth and execution

Leverage CRM and web analytics data to inform campaigns, segmentation, and performance

Support and improve sales and marketing processes to drive clarity and efficiency

Lead and develop seasoned, successful direct reports, setting clear priorities and expectations

Balance strategic planning with hands‑on execution

Qualifications

5+ years of proven experience in B2B product marketing

Strong understanding of go‑to‑market strategy and execution within channel sales environments

CRM experience required; HubSpot strongly preferred

Experience working closely with Sales and Sales Operations

Prior people leadership or mentorship experience

Comfortable working in an in‑office environment

Highly organized, accountable, and self‑directed

Able to pivot quickly between tasks and priorities

Strong judgment and discretion

Practical, solutions‑oriented mindset

Someone who builds strong working relationships that benefit the company’s brand and culture both in the office and with international co‑workers/agencies

Benefits
We’ll join a passionate, collaborative, and forward‑thinking team where your ideas shape the future of sustainable operations on a global scale. You’ll be part of a leader in sustainable pest control solutions, with opportunities for growth, innovation, and a supportive workplace culture.

EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories. The Workplace is an Equality Opportunity Employer that provides opportunities for advancement and is committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All information will be kept confidential according to EEO guidelines. EEO is the law.

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