Associate Director of Digital Campaigns

About the Role
The Associate Director – Digital Campaigns is an integral part of Latham’s Brand & Communications team. This role will be responsible for creating and leading integrated, multi‑channel promotional campaigns that increase the firm’s external visibility and market profile through awards, rankings, league tables, directories, and other third‑party recognition opportunities, while ensuring a consistent brand voice and compelling messaging. This role will be located in our New York office and may be eligible for a flexible working schedule that allows for a hybrid and in‑office presence.

Responsibilities & Qualifications
Other key responsibilities include:

Serving as the primary project manager coordinating stakeholders, timelines, approvals, and deliverables; building and running high‑velocity workflows that protect quality standards while meeting fast‑moving deadlines

Partnering with PR, Marketing, and Business Development strategic leads to set campaign strategy, objectives, and target audiences aligned with firm priorities, and to translate those priorities into external promotional opportunities and story angles

Collaborating with Editorial Services on narratives and copy that differentiate the firm in external‑facing submissions and campaign assets; ensuring clarity, accuracy, and polish

Collaborating with Digital Media to develop and deploy platform‑appropriate formats (e.g., social media posts, video, paid/organic amplification) that maximize external visibility and ensure full‑funnel channel integration

Identifying stories and trends for promotion as well as positioning opportunities against market competitors

Protecting and maintaining any highly sensitive, confidential, privileged, financial, and/or proprietary information that Latham & Watkins retains

We’d love to hear from you if you:

Possess demonstrated expertise in external promotional strategy (awards, rankings, directories, and related third‑party recognition) and in digital/social campaign execution within a professional services context

Display excellent leadership skills, including organizing, planning, problem solving, and decision making necessary for effective management in a complex, global environment

Exhibit well developed interpersonal and communication skills to interact effectively with stakeholders at all organizational levels and to provide clear written and oral communications

And have:

A bachelor’s degree or equivalent in Digital Media, PR/Communications, Marketing, or related field

A master’s degree or equivalent, preferably

A minimum of ten (10) years of experience in digital communications/social media, with familiarity of the legal industry, preferably

A minimum of ten (10) years of cumulative professional experience

Benefits & Additional Information
Successful candidates will not only be provided with an outstanding career opportunity and welcoming environment, but will also be provided with a generous total compensation package with bonuses awarded in recognition of both individual and firm performance. Eligible employees can participate in Latham’s comprehensive benefit program which includes:

Healthcare, life and disability insurance

A generous 401(k) plan

At least 11 paid holidays per year, and a PTO program that accrues 23 days during the first year of employment and grows with tenure

Well‑being programs (e.g., mental health services, mindfulness and resiliency, medical resources, well‑being events, and more)

Professional development programs

Employee discounts

Affinity groups, networks, and coalitions for lawyers and staff

Latham & Watkins is an equal opportunity employer. The Firm prohibits discrimination against any employee or applicant for employment on the basis of race (including, but not limited to, hair texture and protective hairstyles), color, religion, sex, age, national origin, sexual orientation, gender identity, veteran status (including veterans of the Vietnam era), gender expression, marital status, or any other characteristic or condition protected by applicable statute.

Pay Range
USD $200,000.00 - USD $240,000.00 /Yr.

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