Product Marketing Manager

About This Opportunity
As a Product Marketing Manager, you will be responsible for understanding and anticipating customers’ needs and strategically advocate for new products and enhancements for Orion. You are at the center of the Orion organization, constantly interacting with clients, prospects, and teammates to strategically position Orion’s products for growth through marketing and content initiatives. This role requires you to partner closely with the Product, Sales and Service teams to help develop and execute strategic product marketing plans to facilitate client engagement and sales growth. As we continue to evolve and live our Orion values, we are looking for someone to grow with us.

Location
It is anticipated that an incumbent in this role will work as a Hybrid employee , with three (3) or more days each week required on‑site at one of the listed office locations. Candidates should be located within a commutable distance to an office. Internal candidates currently aligned to an Orion office location may be given preference; however, internal candidates with varying work arrangements may be considered based on experience and business needs. Work location is subject to change based on business needs.

Responsibilities

Develop and refine clear, differentiated messaging for new products and existing product enhancements across Orion’s platform

Translate features into customer‑focused value propositions aligned to key personas and moments in the user journey

Support Product Owners and internal teams with talk tracks, positioning, and presentation storytelling

Support launch planning and execution for new capabilities, including messaging frameworks, enablement assets, and adoption campaigns

Partner with lifecycle and channel owners to activate messaging through in‑app, email, web, social, and sales enablement

Help ensure launches extend beyond awareness to drive meaningful engagement and sustained adoption

Build and maintain a product‑focused content and communications calendar

Write and oversee creation of high‑quality marketing and enablement assets, including in‑app messaging and customer emails, blog posts, web copy, short‑form video scripts, one‑pagers, FAQs, solution briefs, presentations, product battle cards to support sales and client‑facing teams, case studies and customer stories (as applicable)

Partner closely with the Training team to ensure educational content reinforces product messaging and supports onboarding and ongoing adoption

Gather and synthesize customer feedback, internal insights, and market context to inform messaging and content priorities

Track performance of launches and adoption efforts using agreed‑upon metrics

Use data and feedback to iterate on messaging, content, and campaign execution

Qualifications

Strong writing and storytelling skills with a customer‑centric mindset

Translates complex or technical concepts into clear, approachable messaging

Strong organizational skills with ability to manage multiple workstreams

Attention to detail, follow‑through, and commitment to high‑quality work

Proactive, execution‑oriented mindset

Strong cross‑functional collaboration skills across Product, Marketing, Training, Sales, and Client Experience

Synthesizes customer feedback, usage data, and market context into actionable insights

Comfort defining success metrics and optimizing campaigns based on performance

Bachelor’s degree in a related field (marketing, communications or business)

5–7 years of experience in product marketing, content marketing, marketing communications, or a related field

Proven ability to develop clear, differentiated positioning and messaging for B2B technology products across multiple personas

Deep understanding of the product marketing lifecycle, from market research and competitive analysis through launch, adoption, and post‑launch optimization

Experience supporting or leading product launches in a B2B SaaS or fintech environment

Experience coordinating across Product, Marketing, Sales, and Training teams

Manages multiple concurrent launches without sacrificing quality or consistency

Experience building competitive intelligence and battlecard programs to support Sales and Client Success

Experience in B2B, fintech, or SaaS environments preferred

Owns and manages relationships with stakeholders directly and works effectively with people at all levels in an organization

Recommended Skills

Blog Posting

Content Marketing

Product Marketing

Product Messaging

Salary Range
$72,860.00 – $110,014.00. The pay listed in this posting indicates the estimated pay at the time of this posting; however, may vary depending on geographic location, job‑related knowledge, skills, and experience.

Benefits
Orion offers a competitive benefits package which includes health, dental, vision, and disability coverage on day one, 401(k) plan with employer match, paid parental leave, pet benefits including pawternity leave and pet insurance, student loan repayment and more.

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