Product Marketing Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client, a rapidly growing consumer subscription app within the sports industry is hiring for a talented Product Marketing Manager. Our client is VC funded, profitable with approximately $10m in ARR and 40k subscribers, looking to reach the next stage of growth. With their next round of funding approaching soon and much of that to be focused on GTM build out, our client is looking for a proven product marketer to help bridge the gap between engineering and marketing, working on the rollout and launch of new products.

This is a foundational product marketing hire on a small, high-performing team. The company is building a complex, data-rich platform where product releases move quickly and the gap between engineering and market readiness is a real and active challenge. The Product Marketing Manager will serve as the connective tissue between product, engineering, and go-to-market ensuring that every feature launch, data vertical, and market expansion lands with clarity, consistency, and measurable impact. Reporting to the CMO, this role owns positioning, messaging, and GTM execution from strategy through post-launch measurement.

This role is open to either hybrid (New Orleans, LA preferred) or remote candidates.

Responsibilities

Own product positioning and messaging frameworks across core offerings and each major feature or content vertical, ensuring every message is audience-specific and consistent across channels

Lead end-to-end GTM planning for new feature launches and product updates, from defining launch strategy through coordinating cross-functional timelines and post-launch analysis

Serve as the primary marketing partner to product and engineering, translating complex product capabilities and release schedules into clear, compelling consumer-facing narratives

Build and maintain a rigorous competitive intelligence function, tracking competitor positioning, pricing, and features and synthesizing findings into actionable recommendations for product and leadership

Design and execute qualitative and quantitative user research to develop a deep understanding of customer motivations, behaviors, and decision criteria; maintain ICPs and buyer personas

Develop and oversee high-quality product marketing content across formats — feature explainers, landing pages, app store copy, onboarding materials, and enablement assets

Build campaigns and in-product messaging strategies that drive feature awareness and adoption, partnering with lifecycle and growth teams to embed product storytelling into user journeys

Represent the marketing perspective in product planning cycles, ensuring market readiness is embedded into every stage of product development

Requirements

3-5+ years of product marketing experience, with direct ownership of positioning, messaging, and GTM execution — not a support function

Demonstrated ability to translate complex, technically layered products into clear and differentiated value propositions for consumer audiences

Proven track record of owning multi-channel product launches end-to‑end, from strategy through post‑launch measurement

Strong cross‑functional partnership experience, specifically working alongside product and engineering teams to align on release timing, naming conventions, and market readiness

Strong writing ability with a portfolio that demonstrates polished marketing copy, briefs, and enablement assets across formats

Comfortable with product analytics tools such as Amplitude or Mixpanel, and able to use data to measure adoption and inform messaging

Background in consumer apps, sports, media, fintech, or similarly complex consumer platforms is an asset

Self‑directed and adaptable in ambiguous, fast‑moving environments with multiple simultaneous launches

Salary: $95-145k depending on experience.

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