Product Marketing Manager

POSITION SUMMARY
The Product Marketing Manager - Cardiac Surgery is responsible for marketing and lifecycle management of Concomitant Surgical Ablation products. The role leads cross‑functional collaboration to develop and execute data‑driven marketing strategies, support new product and clinical program expansion, and optimize full product lifecycle performance. The Product Marketing Manager partners closely with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure effective commercialization, compliance, and sustained growth. This individual serves as a key voice of the customer and business leader, influencing strategy, representing Product Marketing on cross‑functional teams, and driving innovative solutions to complex challenges across the franchise. This role requires mastery‑level market and clinical knowledge, including active engagement in surgical cases with sales partners to deeply understand therapy adoption, clinical workflows, and customer needs.

ESSENTIAL FUNCTIONS OF THE POSITION

Develop deep expertise in target markets, clinical applications, and therapy adoption; attend surgical cases to gather insights and strengthen clinical credibility

Build and manage relationships with physicians, clinicians, hospitals, and KOLs; lead voice‑of‑customer efforts and integrate insights into strategies

Contribute to franchise strategy and execute product roadmap initiatives, including go‑to‑market plans, segmentation, positioning, and patient‑focused messaging

Lead execution of marketing programs across channels (education, tradeshows, digital, social) and align closely with field sales to drive adoption

Own lifecycle management of assigned products, coordinating cross‑functional efforts across R&D, Clinical, Regulatory, Quality, and Operations

Support successful product and data launches, ongoing commercialization, and pipeline development

Leverage data and analytics to guide strategy, measure performance, inform decisions, and influence stakeholders

Monitor competitive landscape and translate insights into actionable business strategies

Ensure all marketing activities comply with regulatory and quality standards; support review and approval processes

Solve complex business challenges, drive innovation, and implement process improvements across functions

Contribute to long‑term portfolio and strategic planning efforts

Lead and influence cross‑functional teams; represent Product Marketing to drive alignment and results

Execute core marketing operations, including content updates, internal communications, and digital assets

Support sales training, onboarding, and product launch readiness

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION

Regular and predictable work performance

Ability to work under fast‑paced conditions

Ability to make decisions and use good judgement

Ability to prioritize various duties and multitask as required

Ability to successfully work with others

Additional duties as assigned

BASIC QUALIFICATIONS

Bachelor's degree in marketing, biomedical engineering, or a related field

Minimum of five to eight years successful sales/marketing or related experience

Ability to influence cross‑functional teams without formal authority, such as engineering teams

Builds and nurtures relationships internally and with external customers

Analytical and strategic, effective technical writer, and strong moderator/presenter

Hands‑on and able to manage multiple deadlines in a fast‑paced environment

Ability to travel 20‑35% domestic

PREFERRED QUALIFICATIONS

MBA or advanced degree

Medical device experience, especially cardiac surgery or cardiovascular

Clinical experience in acute or outpatient setting

Experience with international organizations and customers

OTHER REQUIREMENTS

Ability to regularly walk, sit, or stand as needed

Ability to occasionally bend and push/pull as needed

Ability to pass pre‑employment drug screen and background check

COMPENSATION
$112,000 - $150,000 USD

BENEFITS
AtriCure offers a comprehensive benefits package to U.S. employees and their families, including medical and dental coverage beginning on day one, 401(k) with company match, 30 days of paid parental leave, volunteer time off, pet insurance, and access to on‑site fitness and cafeteria facilities. For a complete list of benefits, visit www.atricure.com/careers-atricure/benefits.

EEO STATEMENT
AtriCure participates in the federal E‑Verify program to confirm the identity of and employment authorization of all newly hired employees. AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides a drug‑free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law(s).

#J-18808-Ljbffr