Consumer & Brand Insights Manager

Title: Consumer & Brand Insights Manager

Salary or Pay Range: $115,000 - $125,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

What You’ll Do

Fuel Strategy: Own and evolve the global consumer and brand insights ecosystem—brand tracking, segmentation, and behavior analysis—to inform long‑term strategy and near‑term decisions.

Drive Impact: Build a clear, enterprise‑wide understanding of consumers’ needs, motivations, barriers, and purchase drivers, turning insight into practical actions that move the business forward.

Lead Change: Design and continuously improve dashboards, reporting, and insight tools that drive adoption, clarity, and measurable impact across teams.

Think Ahead: Proactively identify trends, opportunities, and risks across consumer segments, brand health, and competitive dynamics, translating them into clear strategic recommendations.

Connect & Influence: Act as a trusted thought partner to marketing, product, and commercial teams—embedding insights into planning, decision‑making, and execution.

Act with Ownership: Lead external research partners and platforms, ensuring strong methodologies, high data quality, and effective use of modern and AI‑enabled tools.

Raise the Bar: Drive innovation and continuous improvement in how consumer insights are captured, analyzed, and activated across the organization.

Enable Others: Serve as the central point of contact for consumer and brand insights, supporting key initiatives such as campaign measurement, product innovation, and go‑to‑market strategy.

What You’ll Bring to the Table

Five (5)+ years of experience in market research with a focus on brand health tracking; with previous experience in retail/consumer products/footwear

Bachelor’s degree or equivalent experience in business, marketing, or related field; Advanced degree in mathematics or statistics and/or extensive experience in market research/consumer insights within research firms, agencies, or brands preferred. Proficient in MS office (Word, Excel and PowerPoint)

Turn complex data into clear, practical insights that shape real business decisions

Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use the right approach

Comfortable using modern insights and visualization tools , including AI‑enabled platforms (e.g., Excel, Tableau, Power BI)

Self‑starter with a bias for action —takes ownership, moves work forward, and navigates ambiguity with confidence

Strong storyteller and collaborator who partners across teams and influences senior leaders

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

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