Sr. Analyst, Video & Programmatic Media

Responsibilities

Cross‑functional strategy & thought leadership: Act as a subject matter expert for Video and Audio Media strategies (e.g. CTV, OLV, YouTube, streaming audio; TV/Radio a plus) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward holistic cross‑platform video and media strategies and roadmaps aligned with client program growth goals
Understand and find synergies with other paid media channels within the client mix in partnership across activate teams
Media management & execution: Lead day‑to‑day management, execution, and optimization of client video and audio programs including:

Campaign planning, strategy and plan documentation
Campaign tactics, audience build‑out and optimization
DSP Algorithmic and manual bidding strategy and optimization
Test ideation, planning, and management
Analysis, reporting and insights
Creative management and trafficking execution
Inventory management
Strategic partner management
Ad Verification Tool strategy and analytics

Client relationship management: Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals. Lead day‑to‑day management of client Video and Audio programs including:

Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Building video/audio‑specific strategies for clients and leading tactical planning and execution
Effectively managing & growing client relationship and establishing trust and credibility
Striving to be the best interaction of the client’s day

Team leadership and employee development: Manage work independently with initial direction from leadership.

Regularly speak up, ask questions, and express your POV
Help train new Ovative team members
Foster a culture of open communication and 360‑degree feedback
Strategic Planning expertise

Qualifications

3+ years of experience directly responsible for enterprise‑level Video/Audio Advertising or related programs with digital video and audio expertise across YouTube, online video, CTV, Streaming Audio and Podcasts
Proven mastery of the following:

Performance based, direct response marketing programs
Programmatic Trading via self‑service DSPs (The Trade Desk, DV360, or others)
Execution with ad serving tools and technology (The Trade Desk, Google Ads, DCM etc.)
Ad Verification Tool usage (DoubleVerify, MOAT, IAS, etc.)
External partner management

Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations; Proven track record of success driving strong results
Great communication and client management skills
Sound conceptual and analytical problem‑solving skills
Exceptional attention to detail
Ability to work independently and drive efforts from start to finish
Preferred

Strong digital video/audio experience
Previous experience in performance marketing, retail, eCommerce, etc.
Experience planning/buying TV/Radio a nice to have

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus.
Benefits

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams
Generous paid vacation policy
401k match program
Top‑notch health insurance options, inclusive of same‑sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day

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