Product Marketing Lead

Product Marketing Lead
What We Do:
Business Development Resources, Inc. (BDR) provides training and coaching services to the Contracting industry. At BDR, our goal is simple: empower our clients with our industry experience and information to give them the knowledge they need to drive profit and growth in their business.

Our Vision:
We will be the model of excellence, challenging traditional boundaries, seizing opportunities, and being the renowned provider of innovative products and services.

Our Mission:
Through teamwork, we will increase the profitability and efficiency of our clients to prime* while maintaining an environment that fosters unequaled team member growth and success.

*Prime - The most flourishing stage or state, reaching perfection

Our Values:

Absolute honesty and integrity

Uphold the highest level of confidentiality and trust

Empowered, passionate, heartfelt, caring, and supportive of our clients and teams

Teamwork is the source of our strength

Change is essential, and we will always embrace it

We encourage our family to grow, contribute, and accomplish

Leading the industries we serve through innovation and creativity

Consistent, actionable knowledge transfer to those we serve

Owning our results and being accountable to ourselves, our team, and our clients

BDR is seeking a strategic and results-driven Product Marketing Lead to join our growing marketing team. In this role, you will be responsible for developing and executing go-to-market strategies across BDR's full suite of products and services, ensuring every solution is positioned effectively, supported by compelling sales enablement content, and communicated to the right audience. This is an ideal opportunity for a marketing professional who enjoys blending strategy with hands‑on execution and thrives in a fast‑paced, collaborative environment.

Primary Job Function

Develop and execute go-to-market strategies for BDR's products and service offerings

Create product positioning, messaging frameworks, and value propositions that resonate with target audiences

Plan and manage product marketing campaigns across email, digital, social media, paid advertising, and event channels

Coordinate and lead all marketing activities related to new product and service launches

Develop and maintain sales enablement materials, including one-sheets, presentations, case studies, FAQs, flyers, and sales decks

Partner with sales, coaching, product, and leadership teams to ensure alignment and successful market adoption

Monitor campaign performance, analyze results, and optimize future marketing efforts based on data‑driven insights

Maintain and organize BDR's product marketing content library and resource hub

Translate complex products and services into clear, benefit‑focused messaging

Support internal product education and training initiatives for sales and operational teams

Reports to: Marketing Manager

Work Hours: 7:00 a.m. to 4:00 p.m., Monday through Friday, with overtime and occasional weekends as needed.

Location: Remote

Compensation: Competitive compensation based on experience. In addition to base pay, BDR offers long‑term career growth opportunities, professional development, and advancement within a growing organization.

Benefits: Full benefits package including 401(k) with employer 3% match, medical insurance with minimal employee contribution and HRA, supplemental insurance options, Employee Assistance Program (EAP), employer‑paid life insurance and AD&D coverage, PTO accrual, paid holidays, and more.

The Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

Minimum of 5 years of marketing experience, including at least 2 years focused on product marketing, content strategy, or go‑to‑market execution

Demonstrated success developing product positioning, messaging frameworks, and sales enablement materials across multiple product lines

Experience planning and executing integrated marketing campaigns

Familiarity with CRM and marketing automation platforms, preferably HubSpot

Strong project management and organizational skills with the ability to manage multiple priorities simultaneously

Excellent written and verbal communication skills

Experience marketing to home service, trades, B2B, or professional services industries is strongly preferred

Strong analytical mindset with the ability to measure campaign performance and communicate results

Self‑motivated, collaborative, and adaptable in a fast‑changing environment

Why Work for Us?

Named in Seattle Business Magazine's Washington's Best Companies to Work For list in 2022 and 2023

Our average employee tenure is over 7 years; we are a great place to work

Our team is passionate about helping clients succeed

Caring ownership and management team

Clear expectations and communication

Excellent opportunities for career growth and advancement

Ongoing training and professional development

Long‑standing client relationships and strong industry reputation

Fun, collaborative, and professional culture

Growing, profitable company with more than 25 years of success

What are you waiting for?
Responsive employer. Apply today!

We are a 100% drug and nicotine‑free company. Candidates will be required to pass a background check and drug test upon being given a conditional offer of employment.

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