Marketing & Brand Specialist

Waterloo Community School District – School Community Relations – Waterloo, Iowa

Marketing & Brand Specialist
Job ID: 5800187

Application Deadline: Jul 10, 2026 4:30 PM (Central Standard Time)

Posted: Jun 24, 2026 5:00 AM (UTC)

Starting Date: Immediately

Job Description
Title: Marketing & Brand Specialist

FLSA Status: Exempt

Classification: Administrative Support

Immediate Supervisor: Director of School and Community Relations

Job Summary: This position supports the School and Community Relations Department by assisting with clear, creative, and strategic communications across district communication channels. The specialist helps update and manage the district website, creates graphic designs that highlight district successes, and maintains strong relationships with staff, vendors, and coaches. The ideal candidate is a versatile communicator who helps ensure that all messaging, whether it is for staff, families, media, or the community, reflects the organization’s goals and brand.

Hiring Specifications

Education: Bachelor’s degree in communications, marketing, or a related field

Certification: Valid driver’s license and dependable vehicle for primarily in‑district travel

Experience: Proficient in graphic design, brand management, and marketing

Skills, Knowledge & Abilities:

Ability to exercise good judgment in recognizing scope of authority and protecting confidential information

Knowledge of and experience working with a diverse group of people

Ability to navigate multiple projects simultaneously

Ability to establish sound working relationships and cooperative arrangements with community groups and organizations

Strong organizational skills and ability to prioritize

Ability to work effectively, cooperatively and respectfully with staff, parents, students and community members regardless of race, color, creed, gender, sexual orientation, gender identity, ethnic
ational origin, religion, marital status, age, socio‑economic status or disability

Ability to build effective working relationships

Ability to provide customer service in a fast‑paced environment

Ability to provide direction and feedback to district personnel seeking solutions for marketing and community information/involvement

Must be able to handle emotionally charged situations

Technology Requirements:

Experience with graphic and video design software

Proficient in Adobe Creative Suite and Canva

Word processing skills

Spreadsheet skills

Electronic presentation skills

Web navigation skills

E‑mail management skills

Computer network knowledge applicable to the position

Knowledge of computer‑related storage devices

Supervision of Others: N/A

Personal Contacts:

District personnel, Parents, students, community members

Coaches

Vendors

Job Duties:

Develop and implement communication strategies that promote district initiatives, priorities, and achievements.

Ensure consistent and clear messaging across all internal and external communication channels.

Create and edit mission‑driven communication graphics that highlight student and staff success, district events, and community partnerships.

Provide graphic design for print and digital projects including ads, brochures, presentations, e‑newsletters, and campaigns.

Assist in developing and organizing content for district communication channels, ensuring consistency in messaging and visual identity.

Manage open communication between vendors and coaches to maintain brand identity.

Enforce brand guidelines as a brand ambassador by managing, teaching, and protecting the brand.

Assist with trademark updates and registrations.

Assist in updating the district’s website to ensure accuracy, accessibility, and visual consistency.

Monitor analytics and engagement data on the district website to assess effectiveness and guide communication strategies.

Assist with organizing press conferences, special events, and public information campaigns.

Collaborate with schools, parent groups, and community leaders to share positive news and key district information.

Support public information campaigns related to enrollment, bond referendums, and major district initiatives.

Uphold and advance the district’s brand standards across all communication materials.

Provide schools and departments with templates, guidance, and resources for consistent branding.

Support translation and accessibility efforts to ensure all communications reach diverse audiences.

Perform other duties as assigned to support the goals of the School & Community Relations Department.

Physical Requirements:

Standing

Walking

Sitting

Bending/Stooping

Pushing/Pulling

Reaching

Climbing/Stairs

Driving

Lifting

Carrying

Manual Dexterity Tasks – Telephone, Computer

Working Conditions:

Inside

Outside

Extremes in temp/humidity

Terms of Employment: Twelve‑month contract per Board policy and administrative guidelines.

Date Last Revised: 6/17/26

Position Type and Salary
Position Type: Full-Time

Salary: $55,000 to $60,000 Per Year

Job Categories: Administration > Public Affairs / Relations; Organization-level Positions > Specialist

Job Requirements

Bachelor degree preferred.

Citizenship, residency or work visa required.

Contact Information

Katrina Hemann, School & Community Relations Coordinator

SCHOOL COMMUNITY RELATIONS

Phone: 319-433-1861

Email: hemannk@waterlooschools.org

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