Associate, Digital Marketing & Communications

Position Title:

Associate, Digital Marketing & Communications

Location:

Washington, DC, United States

Department:

Corporate Communications

Description:

Job Description

The Associate, Digital Marketing and Communications will be responsible for placement of the College’s paid social media marketing, as well as day-to-day postings across ACC channels, and monitoring, tracking and reporting out on campaign results. This position will also work with the College’s Social Media team to support organic social media coverage.

Paid Social Campaign Execution

Implement the College’s paid social media marketing campaigns across platforms, ensuring accurate setup, deployment, and ongoing management

Ensure all campaigns are correctly configured prior to launch, including creative assets, landing pages, campaign naming conventions, and tracking parameters (UTMs)

Conduct pre-launch quality assurance checks to ensure campaign integrity, accuracy, and alignment with intended objectives

Maintain accuracy and consistency of live campaigns, including documenting any post-launch edits or optimizations that may impact reporting or performance interpretation

Identify and resolve campaign setup errors or inconsistencies in real time or as they are identified

Campaign Tracking and Operational Oversight

Maintain an internal system to track all active, paused, and completed paid media campaigns, including key details such as assets, targeting, dates, and tracking links, to ensure visibility, accuracy, and reporting consistency across the MarCom team

Best Practices and Cross-Team Support

Serve as a partner to business line marketing managers, supporting alignment of paid media campaigns with marketing objectives, campaign plans, and execution needs

Collaborate closely with Social Media and broader Marketing and Communications teams to establish and maintain paid media best practices, workflows, and standards

Participate in planning discussions with business line marketing managers to ensure paid media setup and tracking are aligned with campaign goals and measurement requirements

Provide guidance to business lines on paid media execution, campaign setup standards, and performance optimization based on channel expertise and platform knowledge

Stay current on paid media and digital marketing best practices and proactively apply insights to improve campaign execution and reporting consistency

Search Engine Marketing

Manage ACC’s search engine marketing placements, working closely with Marketing and Communications colleagues and the Web team (Google, Bing) to ensure effective campaign execution

Reporting and Optimization

Track, analyze, and report on campaign performance across paid social and search channels

Recommend and implement improvements based on campaign performance insights to optimize future campaigns

Content Support

Support the Social Media team in developing and posting content for ACC channels as needed

Other Duties

Other duties as assigned

Qualifications

Bachelor’s degree in communications, marketing, or related field

3+ years of experience in digital or social media marketing

2+ years of hands‑on experience managing paid social and search engine marketing campaigns

Experience with Google Ads and Bing Ads campaign management

Experience with social media and digital performance reporting and analysis

Working knowledge of Google Analytics (GA4), UTMs, and campaign tracking principles

Proficiency with social media and marketing tools (e.g., Sprout, Canva, Google Analytics)

Strong attention to detail and commitment to data accuracy

Strong written and verbal communication skills

Ability to manage multiple priorities in a fast‑paced environment

Strong organizational and project management skills

Proficiency in Microsoft Office Suite

Desired

Familiarity with health care and/or association environment

Experience working with senior leadership or management at an organization

Salary Range:

65,000-75,000

Equal employment opportunity, including veterans and individuals with disabilities.

ACC is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. All employment is decided on the basis of qualifications, merit and business need. Equal Opportunity Employer, including individuals with disabilities and veterans. ACC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact Katie Sarreal, HR Business Partner at ksarreal@acc.org or (202)375-6351.

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