Sr Content and Communications Specialist - General Tire

How You Will Make an Impact The Sr. Content & Communications Specialist plays a pivotal role within the Content & Communications team. This position blends analytical, data-driven thinking with creative vision to develop and execute compelling content across General Tire's social media channels, website, email campaigns, partnerships, product launches, promotions, and events. Beyond producing high-quality content, the specialist is expected to stay ahead of emerging trends and continuously push for innovation that elevates the General Tire brand and its products.
Key Responsibilities Create and execute: Content strategy plans
E-mail campaigns
Social channels
Website content
Partnerships
Video content
Influencer/sponsorship program

Develop pitches & strategy briefs, execution, evaluating, and reporting
Manage product launches and promotions
Develop crisis communication plans
Apply data, analytics, and audience insights to refine messaging strategies, optimize content performance, and improve engagement across communication channels.
Copywriting and editing for press releases, internal communications, social media, product information, websites, scripts, etc.
Grow & maintain relationships with key internal/external partners, such as: Agencies
Motorsports partners
Product planning
Sponsored properties
Trade publications

Handle media requests for interviews, statements, etc.
Plan/manage contracts & budgets
What You Bring to the Role Bachelor's degree in Marketing, Communications, Public Relations or a related field
5+ years of related professional work experience
Experience with managing various social media platforms for business use
Working knowledge of social media management platforms such as Sprout or HootSuite
Proven ability to develop and implement effective communications plans
Superior communication, attention to detail, multi-tasking, and time management skills
Excellent writing and editing skills
General knowledge of design process
Expertise and understanding of how to develop relationships with traditional and new media
Able to travel up to 10-15% when needed
Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening
Can offer a relocation package if needed
Additional Ways to Stand Out Understanding of photography/videography
7+ years of related work experience
The Perks Immediate Benefits
Robust Total Rewards Package
Paid Time Off
Volunteer Time Off
Tuition Assistance
Employee Discounts, including tire discounts
Competitive Bonus Programs
Employee 401k Match
Diverse & Inclusive Work Environment with 20+ Employee Resource groups.
Hybrid Work
Employee Assistance Program
Future Growth Opportunities, including personal and professional
EEO Statement EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities for qualified individuals with a disability and protected veterans, where they apply.

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