Performance Advertising Manager | AJAIA - New York, NY, US
Position Overview We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels.
This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness.
The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms.
We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling.
Primary Responsibilities Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product
Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent
Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions
Drive measurable, low-cost leads that convert, not vanity traffic
Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords
Requirements 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill)
Agency background managing multiple client accounts preferred; these tend to be the stronger doers
Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy
Offshore client-handling experience
Verifiable references: live client sites or campaigns we can independently screen
A doer who runs with the work; comfortable using AI in the workflow
Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager
Benefits Competitive base salary + performance incentives
Paid time off (PTO)
Full-time position
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In Summary: Performance Advertising Manager is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth . The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms .
En Español:
AJAIA - Nueva York, NY, US Position Overview Buscamos personas basadas en datos para poseer y escalar nuestros esfuerzos de marketing digital a través de anuncios pagados, redes sociales, búsqueda y canales de generación de leads. Este papel es responsable del desarrollo, ejecución y optimización de campañas que impulsen clientes potenciales calificados, adquisición de clientes, conciencia de marca y crecimiento de ingresos. Administrará presupuestos publicitarios, analizará los datos de rendimiento, identificará oportunidades de crecimiento y mejorará continuamente la eficacia del marketing. El candidato ideal combina pensamiento analítico, creatividad, habilidades de ejecución fuertes y una comprensión profunda de las plataformas digitales modernas de marketing. El uso de IA es un requisito básico para la ejecución, no una herramienta opcional. Responsabilidades primarias Construir, lanzar y administrar campañas de Google Ads a través de los productos de Ajaia, comenzando con capacitación en AI como el primer producto Propiedad de palabras clave e investigación de competidores; encontrar el lenguaje de búsqueda real que utilizan los compradores, separando información de intención transaccional Compatibiliza las Campañas con las páginas de destino correctas y el embudo completo de ventas, desde los buscadores de información superior al embudo inferior hasta las conversiones del embudo bajo.