Social Media Manager

Location: New York City preferred

Type: Full-time

Compensation: $80K–$115K

Ping is a venture-backed NYC consumer app helping people discover better ways to spend, shop, and experience the city.

We’re looking for a Social Media Manager to own Ping’s consumer-facing content across TikTok, Instagram, and other social channels. This person should have a strong B2C background, understand internet culture and short-form video, and be able to turn product ideas, NYC lifestyle, pop-ups, creator content, and user behavior into content that feels native, fun, and culturally relevant.

This is not a passive content calendar role. We’re looking for someone who can own the content function end-to-end: develop the strategy, create and test content formats, manage creators, capture event content, edit or guide edits, track performance, and continuously refine what works.

What You’ll Do

Own Ping’s social media strategy across TikTok, Instagram, and other consumer channels

Develop repeatable content formats around NYC spending, lifestyle, pop-ups, social behavior, and product moments

Create, shoot, edit, or direct short-form video content

Work with creators, interns, and internal team members to produce content consistently

Capture content at Ping events, pop-ups, and local activations

Build a distinct voice and identity for Ping across social channels

Track content performance and use data to improve hooks, formats, posting strategy, and audience growth

Stay close to consumer trends, creator culture, and what is working across TikTok, Reels, and emerging social formats

What We’re Looking For

1+ years of experience in social media, content, growth, or brand marketing, ideally for a B2C consumer brand, app, marketplace, lifestyle brand, or startup

Strong understanding of TikTok, Instagram Reels, short-form video, memes, and internet-native storytelling

Ability to own content from idea to execution, not just manage posting

Comfortable working in a fast-moving startup environment

Strong taste in consumer content and brand voice

Experience working with creators, UGC, events, or community-driven campaigns

Comfortable appearing on camera

Bonus: If you’re already a content creator or have grown your own TikTok/Instagram account, that’s a big plus.

Why Join Ping
You’ll be joining at an early stage and will have the opportunity to shape the voice, content strategy, and public identity of a new consumer product from the ground up. This role is ideal for someone who wants real ownership, moves fast, and understands how to make a consumer brand feel alive online and offline.

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