Social Media Content Creation Specialist (part-time/28 hrs per week)

Social Media Content Creation Specialist (part‑time / 28 hrs per week)
BYU University Communications is seeking a creative, strategic, and highly skilled social media professional to serve as the primary content creator for the university’s official social media channels.

Responsibilities

Serve as the primary content creator for BYU’s official social media channels, developing engaging photo, video, and short‑form content that tells the story of the university.

Conceptualize, film, edit, and publish high‑quality short‑form videos and other multimedia content optimized for social platforms.

Identify and pursue compelling storytelling opportunities by collaborating with students, faculty, staff, and campus partners.

Source and curate high‑quality user‑generated content.

Collaborate with the social media team to develop and execute content strategies that support university priorities and highlight BYU’s unique mission.

Analyze social media performance and provide recommendations based on analytics and audience insights.

Monitor social media comments and messages and assist with community management.

Collaborate with and provide shared oversight of student social media interns.

Qualifications
Ideal candidates are exceptional storytellers who can think strategically, create independently, and thrive in a collaborative environment. They should have a deep understanding of social media trends and best practices and be passionate about producing content that resonates with digital audiences.

Required Qualifications

Bachelor’s degree in Public Relations, Advertising, Communications, Marketing, Digital Media, or a related field.

Proven experience managing social media accounts and creating content for digital platforms.

Demonstrated experience creating, filming, and editing short‑form video content for social media.

Strong proficiency with video editing software.

Exceptional written and verbal communication skills.

Strong understanding of social media platforms, trends, and content best practices.

Experience using social media analytics and applying data to inform content decisions.

Ability to work independently while also collaborating effectively with a team.

Strong organizational skills and the ability to manage multiple projects and deadlines.

Preferred Qualifications

Experience in digital storytelling within the higher education vertical.

Some proficiency in graphic design and/or photography.

Experience supervising or mentoring student employees or interns.

Experience with social listening, community management, and content strategy development.

Benefits

401(k) – BYU automatically contributes 8% at no cost to you. If you contribute 5%, BYU adds an additional 4% (rehires may qualify for different retirement plans).

Employee assistance program, available to the employee and all members of their household.

May be eligible for tuition benefits after two years.

Access to the library.

Free on‑campus parking.

Free UTA passes for employees, spouses, and qualified dependents.

Discounts at the BYU Store and for many events at BYU.

Pay Grade: 51

Typical Starting Pay: $28.25 – $36.25 per hour

Members of The Church of Jesus Christ of Latter‑day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal‑opportunity employer, including disability and protected veteran status.

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