SVP, Entertainment & Events Marketing

Job Summary Hard Rock Hotel and Casino Las Vegas is a luxury resort located on the Las Vegas Strip. The Senior Vice President of Marketing & Entertainment reports to the President and is the senior executive leader responsible for overseeing all marketing, advertising, communications, digital, database marketing, and entertainment functions.
Responsibilities Provide high‑level strategic oversight of all marketing, advertising, brand communications, digital strategy, database marketing, entertainment programming, and related revenue‑driving areas.
Develop and implement a comprehensive, enterprise‑wide marketing and entertainment strategy that supports business objectives and long‑term growth.
Lead cross‑functional collaboration to define target audiences and translate insights into compelling, multi‑channel campaigns.
Optimize resource utilization—including budget, personnel, technology, and external partners—to maximize impact and operational efficiency across all divisions.
Oversee the development and execution of digital marketing initiatives such as SEO, SEM, social media, email, CRM, database segmentation, and digital content strategy.
Drive strategic integration between marketing and entertainment to enhance guest experience, brand loyalty, and on‑property revenue.
Leverage market research, consumer data, and competitive intelligence to guide strategic decisions and identify new opportunities.
Manage and strategically allocate division budgets while monitoring performance and return on investment.
Steer the evolution of brand positioning, messaging, and creative assets to maintain consistency and strength across every touchpoint.
Recruit, mentor, and develop a high‑performing team of marketing, digital, communications, and entertainment professionals.
Represent the organization as a senior brand ambassador, ensuring alignment with corporate values, mission, and guest experience standards.
Qualifications Preferred: Bachelor’s Degree or equivalent experience. Required: High School Diploma or equivalent.
Extensive experience in senior‑level marketing leadership, ideally within a casino, resort, entertainment, or hospitality environment.
Proven track record of developing and executing large‑scale marketing and entertainment strategies.
Strong leadership skills with experience overseeing multidisciplinary teams and large‑scale operations.
High proficiency in digital marketing platforms, CRM systems, analytics tools, and modern marketing technologies.
Exceptional communication, presentation, and relationship‑building skills.
Deep understanding of brand development, market research, customer segmentation, and competitive analysis.
Work Environment May be exposed to casino‑related environmental factors, including, but not limited to, secondhand smoke and excessive noise.
Frequent communication and coordination activities.
Occasional lifting, transporting, and handling of materials.
Ability to adapt to temperature changes and atmospheric conditions.
Knowledge, Skills and Abilities Skill in developing and driving inclusive marketing strategies that align with business aims.
Skilled at analyzing market research data to identify customer insights, market trends, and competitor activities.
High proficiency in brand management and digital marketing.
Outstanding leadership and team development abilities.
Strong problem‑solving and decision‑making skills.
Disclaimer: While this description is intended to accurately reflect the current role, management reserves the right to revise the duties or require additional tasks when circumstances change.
Equal Employment Opportunity Statement: The Company gives preference in all of its employment practices to Native Americans and Indigenous Tribes who meet the job requirements.

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