Citi Ads, Senior Account Executive Job at Citigroup Inc. in New York

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.

What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross-wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high-intent audiences and measure real outcomes.

We're building Citi Ads, Citi’s Commerce Media business, from the ground up, and we're looking for seasoned commercial leaders who know this space, have the relationships, and are ready to bring advertisers into something genuinely differentiated.

If you've spent your career in advertising and you're ready for the challenge of a lifetime, this is the role.

Job Summary
The Senior Account Executive is a senior commercial leader responsible for driving revenue growth for Citi Ads by identifying, prospecting, and closing advertising partnerships with top-tier brands and agencies, as well as partnering with these advertisers to ensure client success and grow the business. Reporting to the Head of Advertising Partnerships, this individual will lead the end-to-end sales process from pipeline development and executive-level relationship building to pitch execution and campaign commitment, while serving as a strategic advisor to advertisers on how to leverage Citi's unique first‑party data and commerce media capabilities.

This is a high-impact, high-visibility role at the forefront of Citi's emerging media business. The Senior AE will work cross-functionally with media planning, data, product, and measurement teams to translate advertiser goals into tailored solutions, and will play a key role in shaping the commercial strategy and go-to-market approach as the business scales.

Key Responsibilities

Own and grow a portfolio of advertiser relationships, proactively identifying and pursuing new business opportunities across brand direct and agency channels

Lead the end-to-end advertiser pitch process from initial outreach and discovery through proposal development, negotiation, and campaign commitment

Set the structure of initial campaigns and proof-of-concept engagements, including pricing strategy, audience support levels, and measurement frameworks

Act as a trusted strategic advisor to brands and agencies, translating complex client marketing objectives into tailored media solutions leveraging Citi's first‑party data and closed-loop measurement

Lead executive-level meetings with senior stakeholders at prospective and existing client organizations; build long-term partnerships that scale from test campaigns into recurring investment

Represent Citi Ads at industry events and forums; develop and maintain relationships across holding companies, independent agencies, and brand-direct marketing teams

Maintain accurate pipeline reporting and track key commercial metrics including revenue attainment, deal velocity, and client retention

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgement regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards

Qualifications
Required

10+ years of experience in advertising sales, with a strong track record of closing complex, high-value deals with major brands and/or agencies

Demonstrated experience working with advertising partners to ensure mutual success and drive long-term client growth

Demonstrated experience selling media or advertising products with evolving capabilities, translating early-stage offerings into compelling client narratives

Deep relationships across the advertising ecosystem, including holding company agencies, independent agencies, and brand-direct organizations

Proven ability to build and maintain executive-level (C‑suite and VP-level) relationships

Experience in solution selling; strong commercial instincts with the ability to structure deals, negotiate terms, and close at scale

Excellent verbal and written communication skills; comfortable in ambiguous, fast-moving, high-growth environments

Preferred

Experience in commerce media, retail media, card linked offers, or financial services advertising strongly preferred

Familiarity with first-party data, audience targeting, and closed-loop measurement (e.g., ROAS, spend lift, conversion attribution)

Background in launching or scaling a new media product or advertising business unit

Existing relationships with senior marketing decision-makers at Fortune 500 brands

Education

Bachelor's/University degree required, Master’s degree preferred

What We Offer

The opportunity to build a commerce media business from the ground up at one of the world's most recognized financial institutions

Access to rich first-party data from 70MM+ cardmembers, powering precise audience targeting and verified measurement

Competitive compensation including base salary, performance-based incentives, and comprehensive benefits

A collaborative, entrepreneurial culture within a globally scaled organization

Primary location: New York, New York, United States

Salary range: $176,720.00 – $265,080.00 (Full-time)

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.

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In Summary: Citi is building Citi Ads, Citi’s Commerce Media business, from the ground up . We're looking for seasoned commercial leaders who know this space, have the relationships, and are ready to bring advertisers into something genuinely differentiated . The Senior Account Executive will lead the end-to-end sales process from pipeline development to pitch execution and campaign commitment .

En Español: Los medios de comunicación comerciales son uno de los segmentos de más rápido crecimiento en la publicidad, y Citi está llevando sus poderosos activos para lanzar una nueva oferta mediática. Con 70MM + miembros de tarjeta, 6.5 mil millones de transacciones anuales y visibilidad a través de 700+ categorías de comerciantes, Citi tiene la escala, confianza e infraestructura de datos para competir al máximo nivel. Lo que distingue a Citi es la profundidad y amplitud de su visión. Esta visibilidad transversal, combinada con las relaciones directas de Citi con decenas de millones de clientes comprometidos y activos digitalmente, crea una base convincente para los anunciantes que desean llegar a audiencias de alta intención y medir resultados reales. Estamos construyendo Publicidad Ciudadana, el negocio de Medios Comerciales Ciudadanos desde cero, y estamos buscando líderes comerciales experimentados que conozcan este espacio, tienen las relaciones y están listos para llevar a los publicistas a algo genuinamente diferenciado. Si has pasado tu carrera en la publicidad y estás listo para el desafío de toda la vida, esta es la relación. Resumen del trabajo El asesor ejecutivo senior es un líder comercial responsable del crecimiento de ingresos mediante la identificación, prospección y cierre de asociaciones publicitarias con las principales marcas y agencias, así como asociarnos con estos anunciantes para garantizar el éxito de los procesos de gestión de datos ciudadanos e informes al nivel individual. El AE Senior Demonstrator trabajará interfuncionalmente con los equipos de planificación mediática, datos, productos y medición para traducir las metas del anunciante en soluciones personalizadas a través del desarrollo, la negociación y el compromiso con los clientes; desempeñará un papel clave en la configuración de la estrategia comercial y el enfoque de entrada al mercado como escalas comerciales. Responsabilidades claves Poseer y hacer crecer una cartera de relaciones con los anunciantes, identificar y intensificar proactivamente nuevas oportunidades empresariales a través de canales directos de marca y de agencias Liderazgo del proceso de presentación de anunciantes de extremo a extremo desde la divulgación inicial hasta el descubrimiento por medio del desarrollo de propuestas, negociaciones y compromisos de campañas de clientela Configurar la estructura de las primeras campanas publicitarias y pruebas de concepto, incluida una estrategia de precios, niveles de soporte de audiencia y marcos de medida Actuar como asesor estratégico fiable a las agencias y velocidades de comercialización, transformar a los socios de marketing complejas en normas de comunicación personal adaptadas a largo plazo Los líderes e ejecutivos a nivel ciudadano lideran el proceso de búsqueda de conocimientos básicos sobre la gestión y el éxito de las empresas que se encuentran dentro de sus competencias comerciales, evaluando así como la capacidad de comprometer y manejar los riesgos de negocio de las compañías públicas y otras organizaciones, desarrollando políticas de ventas de negocios, recurriendo o manteniendo cuantimiento de acuerdo con las prácticas de cumplimiento de los requisitos legales establecidas en las leyes de la ley de seguridad y la empresa, evaluar y la calidad de los resultados de las operaciones de las redes sociales y la sociedad civil, así como llevar a cabo acuerdos con las decisiones de trabajo con las empresas, mantener una relación entre las empresas y los mercados de riesgo y otros grupos de inversión y las empresas en función de confianza y los objetivos de negocio, así lo más relevantes, y la aplicación de la competencia, incluyendo la evaluación de las medidas de las bases de la administración de los sistemas de información, la creación de auditoría y la organización de servicios de informes de seguros y la compañía, la gestión de contratos, la realización de estudios y la implementación adecuada, la supervisión de cierre y la investigación y la Vea la Declaración de política del EEO y el cartel Know Your Rights. #J-18808-Ljbffr.