Product Marketing Manager, Education

Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage – the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease – no matter where they are in the world.

Who we are
Flywire is a global payments enablement and software company, founded more than a decade ago to solve high‑stakes, high‑value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 5,100 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices worldwide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.

The Opportunity
As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.

This role sits at the intersection of Product and Go to Market. The focus is straightforward: make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue.

You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

What you’ll do
Positioning, ICP, and Messaging

Define clear, differentiated positioning and value propositions for our Education solutions

Own Ideal Customer Profiles and buyer personas grounded in customer and market insight

Translate complex software and payments capabilities into simple, compelling narratives

Ensure consistency across Product, Marketing, and Sales

Go to Market and Launch Execution

Lead go to market strategy for launches, releases, and commercial initiatives

Partner with Product to turn roadmap into market‑ready messaging and materials

Drive coordinated execution across Sales, Marketing, and Partnerships

Continuously refine approach based on performance and feedback

Enablement and Revenue Impact

Build and maintain high‑quality enablement materials including decks, battlecards, demos, and value narratives

Equip Sales and Relationship Management teams to position and sell effectively

Partner with Sales and RevOps to improve win rates, deal quality, and conversion

Support deal strategy in competitive situations with clear articulation of value

Customer Insight and Market Feedback

Synthesize customer feedback, win‑loss insights, and field input into actionable direction

Build a strong understanding of buyers, market dynamics, and competition

Feed insights back into positioning, targeting, and product decisions

AI Driven Execution

Use AI to improve speed and quality across content, messaging, and research

Experiment with workflows that increase productivity and scalability

Help shape how the team incorporates AI into day‑to‑day execution

Requirements

At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments

Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue

Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions

Ability to translate complex products into simple, compelling value propositions that resonate with buyers

Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams

Hands‑on experience using AI in day‑to‑day marketing workflows, with a focus on improving speed, quality, and scale

Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches

Strong communication skills, both written and verbal, with the ability to influence across teams

Highly organized, able to manage multiple priorities without losing attention to detail

Bias toward action with a focus on execution and outcomes

Nice to have

Experience in payments, fintech, or vertical SaaS platforms

Experience supporting multi‑product or platform environments

Experience directly tying product marketing efforts to pipeline and revenue outcomes

What We Offer

Competitive compensation

Employee Stock Purchase Plan (ESPP)

Competitive time off, including Digital Disconnect and FlyBetter Days to volunteer in a cause you believe in.

Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates

Be a meaningful part in our success – every FlyMate makes an impact

Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers, OneFlywire Career Mobility)

Compensation and Benefits
The US base salary range for this full‑time position is $100,000 – $120,000 and includes benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new‑hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job‑related skills, experience, relevant education and training.

Equal Opportunity Employer
Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race, color, religion, sex, pregnancy, gender identity, national origin, age, ancestry, physical or mental disability, sexual orientation, genetic disposition or carrier status, veteran status, or any other category protected under applicable national, federal, state or local law.

#J-18808-Ljbffr