Senior Director, Brand Marketing - Gut Health and Bariatric Advantage

Senior Director Brand Marketing

The Senior Director Brand Marketing is a senior commercial leader who owns the brand and P&L strategy for two of Metagenics portfolios

Gut Health and Bariatric Advantage

while partnering closely with the VP of Marketing to shape and drive the commercial and strategic agenda for the total Metagenics Americas business.
This is a high-scope, high-trust role for someone who moves fluidly between enterprise strategy and hands-on execution. You will set the brand and portfolio strategy for your categories and act as a force multiplier across the wider organization: driving the integrated marketing calendar, leading enterprise commercial initiatives (e.g. annual operating planning, pricing, and revenue growth management), and raising the bar on process, governance, and ways of working. You will operate as a trusted thought partner to marketing leadership

with the judgment and credibility to represent the function in the most senior forums.
We are building toward a digitally led, marketplace-first future. The ideal candidate has scaled smaller, digitally native brands where DTC and digital marketplaces are the engine of growth, and pairs that with the rigor and foundations of a larger, established consumer health organization.
Key Responsibilities

Brand & Portfolio Leadership

Gut Health & Bariatric Advantage
Own the P&L.

Carry full P&L accountability for the Gut Health and Bariatric Advantage portfolios, from strategy through in-market results, including revenue, margin, and marketing investment.
Set the strategy.

Develop multi-year brand and portfolio strategy and the annual operating plan, identifying where to play and how to win across consumer and healthcare-professional audiences.
Lead omnichannel growth.

Build channel-specific strategies with a DTC- and digital-marketplace-first lens

owned e-commerce, Amazon, and practitioner channels

including assortment, claims, best-in-class PDPs, and pricing architecture.
Drive innovation.

Lead the GTM plan and execution of new products; identify portfolio extensions opportunities, grounded in consumer insight, clinical differentiation, and clear reason-to-believe. Partner with the global team to shape and influence the Gut Health innovation pipeline
Own the brand voice.

Partner with the Brand Experience & Content Director to direct the messaging, creative, content for the portfolios, ensuring a coherent brand experience across consumer, digital, and HCP touchpoints. Partner with Dig ops and Media agency to develop the media plans and Go to market/ campaign strategy
Scale Marketing to Accelerate Growth.

Using data, identify the most impactful initiatives and prioritize. Develop repeatable models and frameworks to scale growth.
Total-Metagenics Brand & Portfolio Strategy. Process, Governance & Ways of Working
Partner with VP of marketing to Lead and orchestrate the AOP process across the business

setting the calendar, frameworks, and standards, and partnering with Finance and cross-functional teams to land an integrated, defensible plan.
Own and drive the integrated marketing calendar across the total portfolio, aligning brand, digital/e-commerce, HCP, and channel activity into one coherent go-to-market rhythm.
Partner with the VP of Marketing to develop the brand and portfolio architecture for total Metagenics

prioritization, positioning, and the strategic choices that define the next phase of growth.
Design and embed scalable processes, planning cadences, and decision rights that let a growing business move faster with less friction.
Improve governance and ways of working across marketing and its cross-functional partners, bringing structure without bureaucracy.
Establish the rituals, templates, and forums that turn one-off wins into repeatable capability.
Cross-Functional Leadership & Influence
Operate as a connective leader across marketing, sales, digital/e-commerce, finance, HCP, and operations

aligning agendas and driving decisions across functions you don't directly own.
Hold the line. Hold others accountable to commitments and standards while bringing people along

building trust and momentum rather than friction.
Operate at both altitudes: shaping board-level strategy one moment and building the model, the deck, or the brief yourself the next. No task is too senior or too hands-on.
Team Leadership & Talent
Lead, coach, and develop a team that delivers data-driven, actionable insight and execution in service of the brand and commercial strategy.
Manage portfolio budgets to optimize marketing spend and return on investment.
Identify high-potential talent and invest in developing the next generation of leaders for the function.
Basic Requirements
Experience/Training/Education
BS/BA in marketing or a related field required; MBA a plus.
10+ years of brand and commercial marketing experience across consumer and healthcare-professional audiences, ideally in consumer health, supplements, or adjacent wellness categories
Skills, Knowledge, and Abilities:
Scaled DTC brands.

Proven success building and scaling smaller, digitally native brands

you know what it takes to grow a brand from challenger to category contender.
Marketplace- and DTC-first.

Deep experience with businesses where digital marketplaces (e.g., Amazon) and owned DTC are the primary channels rather than traditional retail

including marketplace mechanics, subscription, and full-funnel digital growth.
Enterprise foundations.

Ideally also seasoned within larger, established consumer brands, bringing the marketing fundamentals, rigor, and operating discipline of a mature organization.
Data Driven.

Strong command of P&L management, AOP, pricing, and revenue growth management, with the analytical depth to turn data into growth and margin.
Process- and structure-minded.

Understands scale and how to build process, structure, and governance, and how to apply them pragmatically without slowing the business down.
Digital & AI fluency.

Fluent in digital marketing and an active, sophisticated user of AI tools

applying them to sharpen strategy, content, analytics, and team productivity.
Strategic and executional.

Equally credible setting strategy and executing it; willing to operate at a junior level when the work demands it.
Collaborative and accountable.

Highly collaborative, able to influence without authority, hold peers and partners accountable, and bring people along.
Comfortable with change.

Thrives amid constant change and ambiguity

able to shape strategy, lead through uncertainty, and still ship.
Lead through ambiguity.

Frame ambiguous problems, build the strategy, and carry it through to execution

comfortable shaping direction where the path is not yet defined
Compensation
The current range for this hybrid position (3x/week in-office) based in Jersey City, New Jersey is $230,000/yr. to $250,000/yr.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Health and Wellness:
Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!
Metagenics is committed