Social Media Manager

The Role

We're looking for a Social Media Manager to build and scale Dutch's social presence into a high-impact growth and brand channel.
This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You'll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.
Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.
What You'll Do:
Own and execute Dutch's social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
Create and publish high-performing content (short-form video, static, reactive, and trend-based)
Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
Manage content calendar aligned to campaigns, launches, and cultural moments
Drive engagement through community management (comments, DMs, conversations)
Identify trends, memes, and cultural moments to create timely, relevant content
Collaborate with Growth to test paid amplification, whitelisting, and creator content
Work with PR and Partnerships on influencer and celebrity integrations
Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
What We're Looking For:
36 years of experience managing and growing social media for a brand
Proven ability to create content that drives engagement, growth, and subscriptions
Deep understanding of TikTok, Instagram Reels, and short-form video trends
Strong creative instincts with an eye for what performs vs. what looks good
Experience working cross-functionally with Growth, Creative, Product, and PR teams
Data-driven mindset comfortable using insights to iterate quickly
Ability to move fast, test, learn, and adapt in a high-growth environment
Willingness to take chances, disrupt and try new things
Strong project management and analytic skills
Strong writing and communication skills with attention to tone and brand voice
Nice To Haves

Experience in consumer, health, pet, or subscription businesses
Experience with influencer/creator partnerships and whitelisting
Familiarity with performance marketing and paid social
Experience launching or scaling a brand's social presence
Why This Role Is Awesome:
You'll build and scale Dutch Vet's social presence
Your work will directly impact brand awareness, engagement, and acquisition
You'll operate at the intersection of brand, performance, and culture
You'll help define how pet care shows up in modern media
The chance to make a meaningful impact on pets (and their people)
You'll make trusted veterinary care more accessible to millions of pet parents
Why Work For Dutch?
Competitive compensation and equity package ($80,000-$100,000)
Health, dental, and vision insurance
Flexible PTO
Remote role with quarterly visits to SF HQ and other meetings as necessary
401k plan
Robust holiday schedule
Growth opportunities!
Dutch's Guiding Principles:
Pets First

Business and medical decisions are always guided by the pet's best interest.

Agile Like a Cat

We move quickly with thoughtfulness and precision.

Creativity is our Catnip

We push boundaries and make complex topics easier to understand.

Be the Human Your Dog Thinks You Are

Lead with kindness, clarity, and care.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.