Regional Director Of Digital Sales
Nexstar Media Group is seeking a regional director of digital sales responsible for accelerating digital revenue across a defined portfolio of local markets. This senior role is focused on executionpartnering with local leadership to drive performance, increase share of wallet, and close high-value opportunities across owned & operated inventory and marketing services.
The ideal candidate has a proven track record in digital ad sales, particularly in the ott/ctv ecosystem, with experience in programmatic advertising, data-first solutions, audience targeting, and strategic partnership development. This is a high impact role for a revenue leader who thrives in-market, influences outcomes, and holds teams accountable to digital growth targets.
Key Responsibilities
- Revenue leadership & sales execution
- Own digital revenue outcomes across assigned markets, driving growth across all product lines: ott/ctv, display, olv and marketing services.
- Partner with local gms, gsms, and aes to develop and close high-value deals, expand existing accounts, and penetrate new business.
- Push adoption of multi-platform solutions that drive measurable roi for clients and maximize yield on premium inventory.
- Act as the point of escalation and deal support on key enterprise, regional, and multi-market opportunities.
- Support regional vice presidents on strategic initiatives and digital growth opportunities for markets
- Field enablement & market activation
- Support and influence local sales teams to prioritize digital in every sales conversation.
- Identify underperforming segments and implement targeted actions to accelerate growth.
- Reinforce the company's go-to-market strategy, pricing discipline, and product positioning to win share in competitive markets.
- Help implement quarterly and annual plans that align to local revenue targets and product mix goals.
- Performance accountability & forecasting
- Track regional pacing to budget and proactively address shortfalls with market-level interventions.
- Lead weekly forecast reviews, monthly pipeline health checks, and deal strategy sessions with local sales leadership.
- Partner with corporate revenue operations to ensure forecast accuracy, crm discipline, and revenue visibility.
- Strategic collaboration
- Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers.
- Support recruitment and onboarding of top-tier digital talent in key markets as needed.
Kpis & Success Metrics
- Digital revenue growth (yoy and pacing to budget)
- Average deal size and digital product mix
- Share of wallet growth in top accounts
- Pipeline coverage and close rates
- Number of markets achieving quota
Qualifications
- 6+ years in digital media sales or digital revenue leadership, preferably with local/regional media organizations
- Proven success leading or influencing sales teams to exceed digital revenue goals
- Deep expertise across digital ad channels including ctv/ott, display, programmatic, native, search, social, and email
- Strong executive presence and ability to command sales strategy discussions in-market
- Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies
- Fluent in crm tools, forecasting methodologies, and digital advertising platforms
- Highly autonomous and results-driven, with a bias toward action
- Ability to travel up to 75%
Salary range: $180,000 - $225,000
Job location: position can be located in any Nexstar market.