About the Company
Our client is a boutique residential real estate brokerage based in New York City, specializing in luxury sales and rentals throughout Manhattan and the surrounding boroughs. The firm is known for delivering exceptional client service, innovative marketing, and sophisticated branding while supporting a high-performing team of real estate professionals.
As the company continues to grow, our client is seeking an experienced Marketing Manager to lead the firm's brand, marketing, and communications initiatives while helping drive business growth and support agent success.
Position Summary
Our client is seeking a hands-on Marketing Manager to oversee all aspects of the firm's marketing, branding, and communications strategy. Reporting directly to executive leadership, this individual will develop and execute integrated marketing initiatives that strengthen the company's market presence, elevate the brand, support agent productivity, and drive business growth.
This role is ideal for someone who enjoys balancing strategy with execution. The successful candidate will manage multiple projects simultaneously while remaining actively involved in the day-to-day creation, coordination, and delivery of marketing initiatives across both digital and traditional channels.
What You'll Own
Brand Strategy & Marketing
• Develop and execute a comprehensive marketing strategy that strengthens the company's brand and supports business growth.
• Manage marketing priorities, departmental initiatives, and budgets.
• Ensure consistent branding and messaging across all marketing channels and materials.
• Identify opportunities to increase market visibility, brand awareness, and business development efforts.
Agent Marketing & Business Development
• Create marketing tools and resources that help agents grow their business and acquire new clients.
• Oversee listing marketing from concept through execution, including print and digital collateral.
• Coordinate photography, videography, floor plans, copywriting, and creative assets for listings and company initiatives.
• Develop recruiting and agent marketing materials that support business growth.
Digital Marketing & Communications
• Manage and maintain the company website.
• Develop and execute email marketing campaigns and CRM communications.
• Oversee social media strategy, content creation, scheduling, and engagement.
• Monitor website performance, SEO initiatives, analytics, and campaign effectiveness.
• Coordinate public relations opportunities, media placements, and strategic partnerships.
Events & Marketing Operations
• Plan and execute company events, sponsorships, networking opportunities, and client appreciation events.
• Manage relationships with photographers, designers, printers, marketing vendors, and outside consultants.
• Oversee marketing technology platforms and identify opportunities to improve efficiency and effectiveness.
• Remain actively involved in day-to-day execution while successfully managing multiple concurrent initiatives.
What We're Looking For
• Prior residential real estate marketing experience is required, ideally within the New York City luxury market.
• Proven experience developing and executing integrated marketing strategies.
• Strong understanding of digital marketing, including social media, email marketing, CRM platforms, SEO, SEM, analytics, and website management.
• Excellent copywriting, editing, and content creation skills.
• Experience managing creative projects from concept through completion.
• Strong project management, organizational, and time management skills with the ability to prioritize multiple deadlines.
• Collaborative team player with the ability to work effectively across departments while taking ownership of projects.
• Excellent written, verbal, and presentation skills.
• Strong understanding of luxury branding, client experience, and high-end marketing.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Proficiency with Microsoft Office Suite, Canva, Adobe Creative Suite, CRM systems, and other marketing technology platforms is highly preferred.
• Must be comfortable working on-site in New York City.
Compensation & Benefits
• Salary: $90,000 - $100,000
• Competitive benefits package
• Opportunities for professional growth and advancement
• Collaborative, entrepreneurial, and team-oriented environment
The opportunity to play a meaningful role in shaping the marketing strategy and continued growth of a respected New York City real estate organization.
This opportunity is ideal for a marketing professional who enjoys wearing multiple hats, thrives in a fast-paced environment, and is passionate about helping a growing real estate organization strengthen its brand, support its agents, and continue its success in the New York City market.