Senior Social Media Specialist

Description

Position at FirstBank

Summary:

FirstBank is seeking a creative, strategic and data-driven Social Media Specialist based in Nashville, Tennessee to support and execute our corporate social media presence across key platforms, including Meta, LinkedIn, Instagram, X, YouTube, and others as needed. This role is responsible for organic and paid social media execution, content creation, creative development, community engagement, and performance tracking.

The Social Media Specialist will serve as a key contributor in bringing our social strategy to life, working closely with the marketing team and internal partners to develop and publish high-quality, relevant content. This role requires strong judgment in content selection and quality, along with the ability to source and develop content from both within and outside the organization.

This individual will help grow FirstBank's social presence by creating engaging content, fostering meaningful audience connections, and supporting influencer or partnership opportunities where appropriate. The ideal candidate is a flexible, creative marketer who stays current on social trends and brings fresh, thoughtful ideas to drive engagement and strengthen our brand presence.

Essential Duties and Responsibilities

:
Support execution of FirstBank's social media strategy across organic and paid channels
Create and publish engaging content across platforms including LinkedIn, Instagram, Facebook, YouTube, TikTok, and others as needed, including writing clear, compelling, and on-brand social media copy
Design and produce social media assets including graphics and video using tools such as Canva and similar platforms
Manage day-to-day social media activities including content scheduling, posting, and monitoring
Assist with paid social campaign setup, audience targeting, creative development, and performance tracking
Monitor and respond to comments and messages in a timely and professional manner
Track and report on social media performance and provide recommendations for improvement
Ability to translate social listening and audience data into actionable insights
Utilize social media management and listening tools (e.g., Hootsuite, Sprinklr,
Brandwatch, Buffer or similar) to support publishing and monitoring
Maintain and update the social media content calendar in coordination with marketing initiatives
Collaborate with internal teams to support campaigns, promotions, and key messaging
Ensure all content aligns with FirstBank brand standards, applicable guidelines and adherence to regulatory requirements
Stay up to date on social media trends, platform updates, and new tools
Serve as a subject matter expert on social media best practices, processes, and policies within the marketing team and organization
Partner with FirstBank Mortgage marketing and other teams to support cross-functional initiatives and identify cross-sell opportunities
Support monitoring and escalation of reputational risks, customer complaints, and sensitive interactions in coordination with compliance and communications teams.
Education and/or Experienc

Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations
3-5 years of social media experience with proven success across platforms such as Meta, LinkedIn, Instagram, and X
Experience creating social content, including graphic design and video production
Hands-on experience supporting or managing paid social media campaigns
Experience using social media management, listening, and analytics tools (e.g., Hootsuite, Sprinklr, Brandwatch, Buffer or similar)
Experience with social media analytics and reporting tools (platform-native analytics, GA4 a plus)
Familiarity with content creation and AI tools a plus
Financial services or bank marketing experience a plus
Skills and Abilities

Excellent communication, writing, and editing skills, with the ability to translate complex or technical topics into engaging social content
Experience using social channels to drive measurable business outcomes and running A/B tests on content and campaigns
Strong storytelling skills and comfort sharing creative ideas with cross-functional teams
Passion for building and engaging with online communities, with a balance of creativity and performance mindset
Highly organized and detail-oriented, with the ability to adapt to changing priorities
Ability to maintain confidentiality and demonstrate a high level of professionalism and ethical behavior
Self-motivated, proactive mindset with a strong ability to collaborate effectively across teams and build positive working relationships
Understanding of and adherence to bank policies, laws, and regulations as applicable to job responsibilities
Willingness to occasionally travel to support events, content capture, and community initiatives

FirstBank does not accept unsolicited resumes from agencies and staffing firms. Recruitment agencies and consultants may not submit resumes directly to managers. FirstBank will not pay fees to any third-party agency or company that does not have a signed agreement as an approved vendor.FirstBank in an Equal Opportunity Employer, including disability.