Digital Marketing Manager

The ideal candidate is a strong marketing generalist who understands how digital channels work together to drive measurable business outcomes. This person is equally comfortable leading strategy conversations with clients, building actionable marketing plans, coaching team members, and helping operationalize execution internally.

This role is designed for someone who thrives in a fast-moving agency environment and enjoys balancing strategy, leadership, performance, and organization. The Digital Marketing Manager will work closely with the Director of Marketing to help lead client accounts, support team growth, and improve the effectiveness and scalability of our marketing operations.

The right person is proactive, accountable, collaborative, performance focused, and detail oriented. They understand how to translate business goals into clear marketing strategies while ensuring teams stay aligned, focused, and moving forward.

About the Job
The Digital Marketing Manager serves as a strategic leader within Reusser’s marketing department, helping guide both client success and internal team performance.

This role combines:

Planning and operations

Team management

Performance accountability

The Digital Marketing Manager will oversee marketing initiatives across a variety of B2B and B2C clients while collaborating closely with internal strategists, designers, developers, content creators, performance specialists, and the Delivery team to ensure work is executed effectively.

Strategic Leadership
The Digital Marketing Manager works directly with clients to understand their business goals, challenges, audiences, and KPIs, then translates those insights into practical digital marketing strategies and implementation plans.

Key responsibilities include:

Leading strategy discussions and client planning sessions

Building annual marketing plans and quarterly roadmaps

Creating multi-channel marketing strategies

Developing campaign and channel-level strategies

Identifying opportunities for growth, optimization, and innovation

Ensuring marketing initiatives align with measurable business outcomes

Building strong client relationships

Leading meetings and presenting strategies with confidence

Providing clear recommendations and guidance

Communicating campaign performance and next steps

Helping clients prioritize marketing investments and initiatives

Maintaining a high level of responsiveness, professionalism, and ownership

While the Director of Marketing may remain directly involved in select accounts, this role is expected to independently lead and manage most client relationships over time.

Planning, Operations & Execution
This role plays a significant part in improving operational excellence within the marketing department. The Digital Marketing Manager will help bring structure, organization, and accountability to marketing initiatives while ensuring plans are actionable and aligned with execution teams.

Responsibilities include:

Building and maintaining annual plans, quarterly plans, and campaign roadmaps

Coordinating strategy documentation and planning deliverables

Working closely with the Delivery team to operationalize tactical plans

Helping prioritize workloads and initiatives across accounts

Ensuring strategic plans move efficiently into execution

Supporting process improvements and operational consistency

Guiding marketing strategies and helping elevate the tactical work of the broader team

Driving project accountability by keeping teams aligned on expectations

Ensuring overall campaign quality and strategic alignment across all marketing initiatives

Supporting healthy, seamless collaboration and communication across all departments

Performance & Optimization
The Digital Marketing Manager must have a strong performance mindset and understand how marketing activity connects to measurable business outcomes.

The role should be comfortable discussing KPIs, campaign performance, conversion strategy, attribution, and growth opportunities with clients while collaborating closely with internal performance specialists on channel execution and optimization strategies.

The Digital Marketing Manager will work alongside specialists focused on areas such as:

SEO

AI Visibility & Readiness

AEO (Answer Engine Optimization)

Paid media and performance advertising

Analytics and optimization

The role should also be comfortable leveraging AI-powered tools and automation platforms to improve efficiency, streamline processes, and accelerate delivery without sacrificing quality. We value individuals who are curious, adaptable, and excited about emerging technologies and evolving digital marketing trends.

Content Strategy
The Digital Marketing Manager will contribute to and guide content strategy efforts across multiple channels. This may include:

Website messaging and landing page strategy

Blog and thought leadership planning

Campaign messaging and positioning

Organic social media strategy

About You

8–10+ years of experience in digital marketing, digital strategy, or agency marketing environments

Strong understanding of digital marketing channels including content marketing, websites, email marketing, social media, analytics, SEO fundamentals, AI visibility concepts, and performance marketing principles

Experience building annual marketing plans, campaign strategies, and multi‑channel initiatives

Experience managing people, coaching team members, and providing performance feedback

Confident leading client meetings and presenting strategies

Strong organizational and project planning abilities

Ability to balance strategic thinking with operational execution

Experience reviewing campaign performance and making data‑driven recommendations

Strong communication skills with the ability to simplify complex ideas

Comfortable working collaboratively across departments and disciplines

Self‑starter with a high level of ownership and accountability

Able to manage multiple priorities and deadlines in a fast‑paced environment

You care deeply about the quality, effectiveness, and outcomes of your work

‘That’s not my job’ is not in your vocabulary

Bonus Points

Agency experience managing multiple client accounts simultaneously

Experience with HubSpot, CRM systems, or marketing automation platforms

Experience building reporting dashboards and KPI frameworksExperience leveraging AI tools and automation workflows within marketing operations

Experience collaborating with SEO, paid media, or performance marketing specialists in an agency environment

Familiarity with AI visibility, AEO, and emerging search/discovery trends

Photography, video production, or video editing experience for digital channels

Experience mentoring junior marketers or leading cross‑functional teams

Demonstrated examples of measurable campaign or business impact

Having client references from past clients who loved working with you

Having employer references that are still recovering from your absence

Benefits

4‑day work week (Monday - Thursday)

Work from home: 2 days in the office, 2 days remote

Paid maternity/paternity leave

Medical & dental insurance coverage through Physicians Health Plan—beginning on day one

Retirement Planning: SimpleIRA contributions match dollar‑for‑dollar up to 3% of your salary—matching begins on day one

3+ weeks PTO and federal holidays off

Commission on any business you directly bring to the company

New office space in downtown Roanoke, IN

Work from home stipend

Annual professional growth stipend

Great coffee

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