Product Manager, Emerging Franchises

Product Manager, Emerging Franchises
Requisition ID: R027741

Reporting To
Director, Product Management, Emerging Franchises

Department
Activision Publishing - Emerging Franchises

Location
Santa Monica, CA

Your Mission
As Product Manager, Emerging Franchises, you will serve as the lead publishing-side product manager for an upcoming premium console and PC video game within Activision's Emerging Franchises portfolio. You will own the publishing product strategy, drive go-to-market planning, and lead cross-functional execution required to help bring the game to players around the world. This role is for a high-agency operator who combines player-first thinking, market insight, analytical rigor, and commercial judgment. You will work closely with studio, production, marketing, communications, commercial, finance, and international teams to shape the plan and drive execution from strategy through launch. If you are energized by ambiguity, motivated by ownership, and passionate about bringing great games to market, this is the role for you. This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote. Required days in office are Monday - Thursday.

Responsibilities

Own Publishing Product Strategy

Define and drive the publishing product strategy for a premium console / PC title within Activision's Emerging Franchises portfolio

Translate player insights, market signals, competitive research, and business goals into clear product recommendations and go-to-market decisions

Serve as a strategic thought partner to production and studio development teams to inform what features and content go into a title

Lead Go-to-Market Planning

Build and drive the global go-to-market plan in partnership with cross-functional publishing teams

Translate commercial goals, audience priorities, and brand positioning into clear go-to-market inputs, campaign strategy, marketing beats, and success metrics

Oversee the marketing budget, KPI tracking, and business reporting

Orchestrate Cross-Functional Execution

Lead day-to-day publishing execution across internal teams, ensuring workstreams are aligned, prioritized, and delivered on schedule

Drive clarity around goals, owners, timelines, risks, tradeoffs, and decisions

Champion all planning milestones and decision-making forums from announcement through launch

Drive Business Performance

Conduct analyses and build business cases to shape product, marketing, and commercial decisions

Define goals and track results including but not limited to marketing funnel metrics, sales performance, monetization, engagement, and retention

Bring urgency, accountability, and strong judgment to ambiguous, fast-moving business challenges

Player Profile

5+ years of experience in product management, product marketing, go-to-market, publishing, or strategy roles, ideally within the video game or entertainment industries. Candidates with advanced degrees or other differentiated experience demonstrating exceptional impact and leadership may be considered outside of this range.

High agency, strong attention to detail, and the confidence to lead creative, technical, commercial, and operational teams through influence, across various levels of seniority

Strong analytical and problem-solving skills that incorporate both quantitative and qualitative rigor, coupled with advanced PowerPoint and Excel proficiency

Exceptional verbal and written communication skills, including the ability to create and deliver compelling presentations for a wide range of audiences

Adept at structuring ambiguous problems to drive to actionable solutions

Comfortable balancing strategic thinking with hands‑on execution

Creative, out‑of‑the‑box thinking that challenges the video game publishing status quo

Bachelor's degree in Business, Marketing, Economics, Engineering, or a related field preferred

Rewards

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance

401(k) with Company match, tuition reimbursement, charitable donation matching

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $114,080.00 – $211,048.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

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