Vice President, Digital Marketing Burford Capital Job listing

Burford Capital is the leading global finance and asset management firm focused on law. Its businesses includelitigation finance andrisk management ,asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, and Dubai.

Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.

This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid and social media, website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high-performing growth engine.

This is a hands-on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective digital execution, optimize performance over time and bring best-practice thinking to website experience and customer journey design.

The base compensation range for this role is $160,000 - $175,000. Burford also pays a discretionary annual bonus and provides welcome Restricted Stock Units to all full-time employees.

Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms.Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.

Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup.Team members are smart, creative, collaborative, curious, and confident.Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business.Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends

Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401k matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture.We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.

POSITION REQUIREMENTS

Develop and execute digital marketing strategies aligned with regional and practicegrowth priorities

Translate strategic objectives into channel plans across paid, organic and ownedplatforms

Identify opportunities to improve digital performance, visibility and engagement acrosspriority audiences

Website Experience & Customer Journey

Own the strategic direction and continuous optimization of Burford’s website as a coremarketing and conversion platform

Lead the design and evolution of end-to-end digital customer journeys from initialengagement through conversion and nurture

Provide subject matter expertise and best-practice guidance on website structure, userexperience and conversion pathways in partnership with the CMO and RegionalMarketing Strategy leads

Drive conversion rate optimization initiatives including landing page strategy, user flowsand testing programs

Campaign Execution & Programs

Design and execute digital components of integrated marketing campaigns

Translate regional and corporate campaign objectives into coordinated digital programsmacross paid media, web, email and social media

Establish scalable campaign frameworks, testing cadences and optimization routines

Ensure consistent, high-quality execution and performance across digital programs

Marketo & Digital Activation

Own Marketo as a campaign activation platform, defining requirements and overseeingexecution delivered through internal and external marketing operations resources

Develop and manage campaign workflows, segmentation and nurture programs tomsupport marketing initiatives

Partner with marketing operations support on lead lifecycle alignment and scoringframeworks

Oversee agency execution for email marketing programs, ensuring quality, consistencymand alignment with campaign objectives

Develop and manage paid media and social media strategies in partnership withRegional Marketing Strategy leads and CMO

Optimize channel mix, audience targeting and media investment to improve performanceand efficiency

Monitor channel-level performance and drive continuous optimization across platforms

Performance & Analytics Ownership

Own digital marketing performance across channels and campaigns, including definingKPIs, interpreting results and identifying optimization opportunities

Translate performance data into actionable insights that improve campaigneffectiveness, audience engagement and conversion outcomes

Partner with marketing operations resources to deliver reporting and dashboards,ensuring clear visibility into performance

Continuously refine measurement approaches based on results and evolving businesspriorities

Cross-Functional Collaboration

Serve as the primary digital partner to Regional Marketing Strategy leads, enablingeffective activation of regional priorities

Partner with Strategic Intelligence to ensure digital targeting reflects market and clientinsights

Collaborate with Content and Communications to amplify thought leadership and brandauthority across digital channels

Operate within a clearly defined model where marketing operations support ownssystems, data infrastructure and reporting delivery

Team & Agency Management

Manage and mentor a small digital team

Oversee external agencies and specialists to ensure high-quality execution andperformance

Maintain a hands-on approach to campaign delivery, optimization and performancetracking

SKILLS DESIRED
Qualifications & Experience

~10–15 years of digital marketing experience in complex B2B environments, ideallywithin long-cycle, relationship-driven markets

Strong hands-on experience across digital channels, integrated campaign execution andmarketing automation platforms such as Marketo

Proven experience developing and executing digital programs that support engagement,conversion and measurable business impact

Deep understanding of website strategy, customer journey design and conversionoptimization

Ability to translate business priorities into effective digital marketing strategies andexecution plans

Strong commercial mindset with a focus on performance, outcomes and continuousimprovement

Experience interpreting performance data and driving optimization across channels andcampaigns

Comfortable operating in a lean, fast-paced environment with agency support andevolving operational infrastructure

Experience working effectively in a global, matrixed organization and collaboratingacross functions

Performance Expectations

Burford’s website functions as a high-performing engagement and conversion platform

Digital campaigns effectively support regional growth priorities and audienceengagement

Paid and organic channels demonstrate measurable performance improvement overtime

Digital programs contribute to improved engagement quality and pipeline development

Performance insights are clearly translated into actionable optimization acrosscampaigns and channels

Cross-functional collaboration is efficient, disciplined and aligned to business priorities

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