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Junior Marketing Manager - Paid Social and App Marketing (all genders)

ABOUT YOU SE & Co. KG · Hamburg, NY, USA ·

Pay:
60.000 - 80.000
Job type:
Full Time

Junior Marketing Manager - Paid Social and App Marketing (all genders)

Responsibility
Support the planning, execution, and optimization of app marketing campaigns (e.g., Facebook, Instagram, Google, Apple)
Assist in defining, monitoring, and analyzing KPIs (e.g., ROAS, CPI)
Support budget tracking and performance reporting
Conduct analyses, A/B tests, and smaller experiments to improve campaign performance
Monitor market trends and assist in identifying growth opportunities
Collaborate with Design, Media, Analytics, and Tech teams on campaign execution and creatives
Document results and help derive initial insights and recommendations
Qualifications
Degree in business administration or a related field (e.g., media management, e-commerce)
First practical experience in app marketing or performance marketing (e.g., internships or working student roles)
Strong analytical mindset and interest in data-driven marketing
Knowledge of app marketing or paid social is a plus
Excellent English skills, both written and spoken
Nice to have
Initial experience with tools such as Adjust, Meta Business Manager, Google Ads, Apple Search Ads, or similar platforms

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