Direct-to-Consumer Marketing Senior Manager - RADIESSE

Job Category : Marketing Generalist/Multidiscipline

Requisition Number : DIREC004655

Full-Time

Hybrid

Locations
Showing 1 location

Founded in 1908, Merz is a successful, family‑owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award‑winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.

A Brief Overview

The Direct‑to‑Consumer Marketing Senior Manager will be responsible for advancing the RADIESSE direct‑to‑consumer strategy during a pivotal moment for the brand. RADIESSE is currently in the middle of its first‑ever consumer campaign, and this role will help maintain momentum, elevate the campaign, and continue building consumer awareness, consideration, engagement, and patient demand. This individual will serve as an executional partner to the RADIESSE brand team, contributing to high‑priority DTC initiatives across paid, owned, earned, and experiential channels. Key areas of responsibility include the agency RFP process, managing a robust influencer program, advancing experiential activations and brand partnerships, optimizing organic and paid social media, supporting website enhancements, and translating performance insights into actionable recommendations. The role requires strong consumer marketing experience, agency leadership, cross‑functional collaboration, and the ability to operate independently in a fast‑paced, highly regulated environment. This position will work closely with internal stakeholders and external partners to ensure RADIESSE continues to build a differentiated, culturally relevant, and clinically credible consumer presence.

What You Will Do

Execution of RADIESSE direct‑to‑consumer campaign initiatives

Own the continued execution and elevation of RADIESSE’s first‑ever consumer campaign across paid media, organic social, influencer, experiential, website, and partnership channels

Partner with internal and external teams to evolve campaign messaging, content, creative assets, and consumer touchpoints in alignment with brand strategy

Identify opportunities to maintain campaign momentum, strengthen consumer engagement, and support patient demand generation

Ensure DTC initiatives ladder up to core RADIESSE positioning, clinical credibility, and consumer‑relevant skin health benefits

Drive patient marketing strategy and consumer‑to‑patient conversion

Own strategies and processes that convert consumer awareness and engagement into patient demand across key DTC channels

Partner with internal teams and agencies to strengthen the consumer journey from initial interaction through consultation and treatment

Identify opportunities to improve conversion across paid media, social, influencer, website, and experiential touchpoints

Collaborate cross‑functionally to ensure patient‑facing initiatives are aligned, compliant, and impactful

Advance influencer, experiential, and brand partnership strategy

Own planning and execution of a robust influencer program, including talent identification, content strategy, briefing, approvals, posting coordination, and performance reporting.

Help identify and evaluate experiential and brand partnership opportunities that elevate RADIESSE’s consumer relevance and cultural presence

Collaborate with PR, social, legal, regulatory, and agency teams to ensure influencer and partnership activations are compliant, on‑brand, and measurable

Develop strategic briefs and recap materials to communicate objectives, KPIs, learnings, and next‑step recommendations

Optimize organic social, paid social, media, and website performance

Partner with agency teams to optimize RADIESSE organic and paid social media efforts, including content planning, campaign performance, community engagement considerations, and creative testing

Own website optimization efforts, including content updates, user experience improvements, campaign landing pages, SEO/AEO considerations, and conversion‑oriented recommendations

Review media and digital performance reporting to identify opportunities for optimization across awareness, engagement, consideration, and conversion

Translate analytics into clear insights and recommendations for the RADIESSE brand team and cross‑functional stakeholders

Manage cross‑functional alignment, approvals, and communication

Serve as a key connector across Brand Marketing, Sales, Digital, Medical Affairs, Legal, Regulatory, PRC, PR/Communications, and agency partners

Manage timelines, meeting agendas, status updates, decision points, and next steps across complex DTC workstreams.

Manage development and routing of materials through internal review processes, including PRC, as needed

Provide proactive communication, problem‑solving, and recommendations to keep workstreams moving efficiently

Bachelor’s Degree in Marketing, Economics or related

5+ years’ experience in consumer marketing, brand marketing, digital marketing, paid media, social media, or agency leadership

5+ years’ experience utilizing analytics & reporting to make data‑informed decisions and media optimizations

5+ years’ experience collaborating with creative agencies on content creation

3‑5 years’ experience in pharmaceutical, medical device, or skincare/beauty industry

Preferred Qualifications

5+ years’ experience in consumer marketing, brand marketing, digital marketing, paid media, social media, or agency leadership

5+ years’ experience utilizing analytics & reporting to make data‑informed decisions and media optimizations

5+ years’ experience collaborating with creative agencies on content creation

3‑5 years’ experience in pharmaceutical, medical device, or skincare/beauty industry

Technical & Functional Skills

Experience in problem solving and managing complexity

Strong presentation skills with both internal teams as well as external customers

Deadline driven mindset with capability of maintaining high quality under tight deadlines.

Strong organization/communication/prioritization skills.

High proficiency with Microsoft Office 365 Suite and data analysis via Tableau

Familiarity with Tableau

Executive presence and professional demeanor – Proven ability to project confidence, credibility, and poise in all interactions

Strong judgement and ability to manage complexity in a highly cross‑functional environment

Ability to develop strong internal and external customer relationships

Previous experience/knowledge of Veeva, Ariba, Icertis, Porzio Engage

A solution centric mindset with a self‑starter mentality, confidence to problem solve autonomously

Strong project management and/or marketing skills with experience of managing multi‑stakeholder projects from start to finish

Self‑starter mentality who can move quickly between strategy and execution

Bring a consumer‑first lens to campaign planning, creative development, performance optimization, and brand‑building opportunities

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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