Social Media Specialist (Richmond)

About us

We are seeking a talented Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy across various platforms to increase brand awareness and drive engagement.
Job Responsibilities

Proficiency in graphic design tools including Adobe Illustrator/Creative Suite, Canva or equivalent software/tools
Create engaging video content for social media platforms including but not limited to Facebook, Instagram, YouTube, TikTok and LinkedIn. Experience with Capcut or similar software will be a solid asset
Experience with social media management tools such as Later Social
Monitor social media trends, research audience preferences, and stay updated on industry trends
Develop, implement, and manage social media strategies to enhance brand visibility and engagement
Collaborate with the marketing team to create cohesive campaigns that align with the overall marketing goals
Manage social media accounts by scheduling posts, responding to comments, and engaging with followers
Analyze social media metrics and adjust strategies to optimize performance
Stay up-to-date with changes in social platforms' algorithms and best practices
Requirements

Proven work experience as a Social Media Specialist or similar roles
Strong research skills to understand target audiences and industry trends
Knowledge of digital marketing tactics including SEO, email marketing, and content marketing
Excellent proofreading skills to ensure high-quality content
Familiarity with e-commerce platforms like Shopify and Amazon is a plus
Nice to have administrative background and/or experience as complementary
Chinese/Mandarin will be a strong asset
Join us in this exciting opportunity to lead our social media presence and drive brand engagement!
Job Types

Full-time, Permanent
Pay

Up to $20.00 per hour
Expected Hours

40 per week
Benefits

Casual dress
On-site parking
Flexible Language Requirement

French not required
Experience

Marketing: 2 years (preferred)
Work Location

In person

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