Analyst, SEO and Analytics

Title:

Analyst, SEO and Analytics

Department:

DT Web Communications

Campus Location:

TCCD District Offices

Employee Classification:

APT - Administrative

Position Type:

FT - Regular

Grant Funded:

No

Compensation Details:

Starting Pay - $62,600; Commensurate with education and experience

Work Hours:

Monday - Friday 8:00am - 5:00pm, could vary based on department needs

Remote Eligible:

This position is not eligible for remote work

Job Summary
This role is responsible for leading the development, implementation, and management of SEO (Search Engine Optimization) initiatives and digital analytics across all TCC digital platforms. This role ensures the visibility, performance, and continuous optimization of the college’s online presence through data-driven insights.

Primary Duties and Responsibilities

Develops and executes comprehensive SEO strategies to increase visibility and traffic across TCC digital presences

Analyzes digital data and metrics to evaluate the effectiveness of online campaigns, content performance, and user experience

Collaborates with content editors and developers to implement SEO best practices across digital presences

Oversees the implementation and optimization of web analytics tools, including Google Analytics and Google Tag Manager

Prepares reports and dashboards to communicate insights, performance trends, and optimization recommendations to stakeholders

Conducts keyword research, competitive analysis, and content gap analysis

Ensures TCC digital presences meet accessibility standards, user experience benchmarks, and SEO compliance

Supports the Digital Strategy department by providing data-informed strategies to meet outlined digital objectives

Service Excellence

Participates on behalf of the College in external community organizations and associations as assigned to support the essential performance requirements

Attends the workplace regularly, reports to work punctually, and follows a work schedule to keep up with the demands of the worksite

Completes all required training and professional development sessions sponsored through Tarrant County College (TCC)

Supports the mission, values, goals, and principles of the College

Supervision
Works under the general supervision of the assigned department leader

Performs Other Related Tasks as Required

Required Minimum Qualifications
Bachelor’s degree and three (3) years’ working experience related to the Essential Performance Requirements, or any equivalent combination of education and work-related experience

Preferred Qualifications

At least one (1) year’s working experience using Google Analytics, Google Tag Manager, SEO platforms (e.g., BrightEdge), Social media platforms and data visualization tools (e.g., Looker Studio) to track and report analytics and measure performance metrics and rankings

At least one (1) year’s working experience in a higher education or large public institution

Current certification in Google Analytics, SEO, or other closely related area

Knowledge, Skills and Abilities

Knowledge of HTML, CSS, and JavaScript in relation to SEO and analytics tracking

Skilled in excellent customer service and interpersonal relationships, including strong listening, verbal, and written communication

Skilled using computer applications and enterprise systems, including word processing, spreadsheet, and presentation software

Ability to work effectively in a collaborative environment

Ability to analyze data and provide sound recommendations based on policy, procedure, practice, and existing regulations

Physical Demands and Work Environment
Physical Demands
The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand, walk, and climb or balance. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment
The work environment characteristics described here are representatives of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee occasionally works near moving mechanical parts and is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually quiet.

Accommodation/EEO Statement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

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